Creative Strategist translating Meta and Google ad performance into briefs, testing roadmaps, and UGC scripts. Supporting luxury and premium DTC brands at fully remote MVR Digital.
About the role
- Performance Creative Strategist writing and optimizing direct response paid social ads for DTC eCommerce brands. Managing creative strategy, testing, performance analysis, and client delivery across Meta and TikTok.
Responsibilities
- Own creative strategy for a portfolio of 4–7 DTC client accounts
- Master each client’s brand voice, product positioning, customer psychology, and competitive landscape
- Write direct response ad scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid formats optimized for Meta and TikTok acquisition campaigns
- Develop and present creative testing frameworks, including testing variables and hypotheses
- Conduct social listening, competitor audits, and trend analysis to identify content gaps and whitespace opportunities
- Build monthly creative roadmaps and maintain ongoing account strategy
- Analyze ad performance data weekly, reviewing hook rates, hold rates, thumbstop, CTR, CVR, CPA, and ROAS
- Identify creative winners, diagnose underperformers, and build iteration roadmaps
- Apply account-specific kill/scale thresholds and secondary metrics to prioritize tests
- Translate performance learnings into new creative briefs
- Collaborate with designers and editors by providing briefs and reviewing ad quality
- Facilitate the creative loop from Account Manager priorities through production and client approval
- Present creative updates to clients asynchronously and in live meetings
- Manage client approvals and feedback loops while keeping projects on track
- Identify missing assets and communicate needs to clients through shot lists or asset requests
- Use AI tools daily for research, scripting, and creative iteration while applying human judgment and QA
- Handle client data according to per-client NDAs
Requirements
- 2+ years of hands-on experience writing direct response ad creative for DTC brands running paid social acquisition campaigns
- Demonstrated ability to analyze ad creative performance data, including hook rate, thumbstop, CTR, ROAS, and CPA
- Deep working knowledge of Meta Ads (Facebook and Instagram)
- Strong understanding of direct response copywriting principles, including hooks, offers, CTAs, urgency, social proof, and storytelling frameworks
- Experience writing UGC-style scripts and briefs, including talent direction and shot-by-shot breakdowns
- Familiarity with TikTok ad creative and trends
- Familiarity with Figma, Canva, and Adobe Creative Suite
- Experience working agency-side with multiple DTC clients simultaneously
- Hands-on experience using AI tools such as Claude, ChatGPT, or similar
- Hands-on exposure to media buying or close collaboration with media buyers
- Working knowledge of creative analytics tools such as Motion
- Experience with project management and communication tools such as Asana and Slack
- Ability to QA creative output against design best practices
- Ability to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones
Benefits
- Fully remote role
- Standard business hours aligned with ET, CT, MT, or PT time zones
- Affirmative action and equal opportunity employment
- Reasonable accommodation for individuals with disabilities
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Experience level
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Degree requirement
No Education Requirement
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