Staff engineer architecting event - sourced, offline - first ordering systems for Owner’s all - in - one restaurant platform. Improving replication, reconciliation, observability, and recovery across distributed point - of - sale devices.
About the role
- GTM Engineer automating Salesforce-centered revenue workflows for Versapay, an accounts-receivable technology company. Building integrations, AI agents and outbound plays to accelerate pipeline and reduce manual work.
Responsibilities
- Own the inbound path from form fill or meeting request to first rep touch and cut response time to minutes
- Build lead-to-account matching, qualification and routing logic with SLAs and missed-SLA alerts
- Design and automate instant follow-up, rep notifications, meeting booking and context-rich handoffs
- Design signal-based plays for website visits, product or event engagement, champion job changes, and renewal or expansion triggers
- Convert signals into tasks, alerts, sequence enrollments or account briefs
- Partner with Marketing on campaign follow-up, event lead processing and nurture handoffs
- Identify and prioritize low-value manual work by hours saved
- Automate CRM hygiene, including field completion, duplicate prevention, activity capture and stage-change requirements
- Build AI-assisted workflows for account research, Salesforce call summaries, follow-up email drafts and deal-risk flags
- Improve account and contact data coverage and accuracy
- Support evaluation and potential rollout of enrichment and orchestration platforms
- Support integrations across Salesforce and other GTM tools using APIs, webhooks and workflow platforms
- Follow Salesforce data-model and change-control standards
- Document workflows, ownership, outputs and shutdown procedures
- Own problems end to end and measure impact on hours saved and pipeline speed
- Report to the VP of Revenue Operations
Requirements
- 4+ years in a technical GTM role such as GTM engineering, RevOps systems, marketing ops engineering or sales ops automation at a B2B SaaS company
- Deep working knowledge of Salesforce: objects, fields, flows, validation rules, and lead, contact, account and opportunity data relationships
- Hands-on experience building production workflows in at least one automation platform, such as n8n, Workato, Make, Zapier or Tray
- Comfort with REST APIs, webhooks, JSON and authentication; able to read API docs and connect two systems without vendor help
- Working scripting skills in Python or JavaScript, and basic SQL
- Practical experience using LLMs in workflows: prompt design, structured outputs, testing for accuracy, and knowing when not to use AI
- Track record of shipping automations that measurably saved time or improved conversion, with numbers to show it
- Clear written documentation habits and judgment to build maintainable systems
- Experience with Clay or similar enrichment and orchestration tools (nice to have)
- Experience with lead routing and scheduling tools such as LeanData or Chili Piper (nice to have)
- Experience with intent platforms such as 6sense or Demandbase (nice to have)
- Familiarity with marketing automation and sales engagement platforms (nice to have)
- Exposure to a data warehouse and reverse ETL such as Snowflake (nice to have)
- Experience in a PE-backed or fast-scaling SaaS company, fintech, payments or AR/AP software (nice to have)
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