eCommerce Video Editor creating edutainment Meta ads for Sidekick, an injury - relief brand. Using motion graphics and performance data to improve sales - driving creative.
About the role
- Video Production Coordinator responsible for producing and editing video content for Campus Media platforms. Collaborating with teams to ensure high-quality video presence and performance tracking.
Responsibilities
- Collaborate with the Digital Media Specialist to plan and film major Campus Media video initiatives (e.g., Welcome Week, Homecoming, Presidential elections, Light Up The Night, Supercrawl, and other key events).
- Assist with shot planning, equipment setup, and on-location production logistics.
- Capture high-quality video and audio content consistent with Campus Media branding and editorial standards.
- Edit short- and long-form video content, including takeovers, “Sil in the Streets,” explainers, promotional pieces, and recap videos.
- Incorporate captions, graphics, music, and branding elements appropriate for each platform.
- Optimize video formatting for platform-specific requirements (Instagram Reels, TikTok, YouTube, etc.).
- Schedule and publish video content across Campus Media social media platforms.
- Draft concise, engaging captions aligned with Campus Media voice and standards.
- Ensure accessibility standards are met (e.g., captioning and readable on-screen text).
- Track performance metrics including reach, engagement, growth, and watch time.
- Prepare and submit a monthly analytics report to Campus Media leadership.
- Provide data-informed recommendations to strengthen video strategy and audience growth.
- Assist in training and onboarding volunteer video journalists.
- Provide on-location support and technical troubleshooting when required.
- Promote best practices in filming, editing, and multimedia storytelling.
Requirements
- Sustained attention to detail in video editing, branding consistency, captioning, and content accuracy.
- Ability to manage concurrent projects and meet firm deadlines, particularly during high-volume event periods.
- Proficiency in video production and editing software (rudimentary experience with Adobe Premiere Pro is required).
- Strong understanding of short-form video strategy and platform optimization (Instagram Reels, TikTok, YouTube Shorts).
- Ability to interpret social media analytics and translate performance data into strategic recommendations.
- Working knowledge of camera operation, lighting, framing, and audio capture.
- Strong visual storytelling skills and attention to branding consistency.
- Ability to manage multiple deadlines and work collaboratively within a fast-paced, event-driven environment.
Benefits
- Flexibility to accommodate evening and weekend commitments during major Campus Media initiatives and events.
- Camera equipment for video shoots is an asset.
- Personal laptop required for editing.
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