Senior specialist shaping analyst relations and North American PR for QNX, a trusted embedded-software company. Driving thought leadership across vehicles, robotics, AI, and safety-critical systems.
Responsibilities
Develop and execute a comprehensive global industry analyst relations strategy aligned with corporate and business objectives
Serve as the primary liaison between QNX and key analyst firms and industry influencers
Schedule, plan, and manage analyst briefings, inquiries, and broader engagement programs
Define quarterly and annual analyst engagement plans
Manage participation in analyst evaluations, market guides, vendor assessments, and competitive rankings
Identify opportunities to improve QNX's positioning within influential industry reports and frameworks
Leverage analyst insights to inform messaging, competitive positioning, product strategy, and executive thought leadership
Integrate analyst-developed assets, research, and third-party validation into communications and marketing campaigns
Help lead North American PR campaigns and announcements
Develop media pitches, press releases, executive briefing materials, bylined articles, and thought leadership content
Identify and secure executive media interviews, speaking opportunities, and award nominations
Monitor the North American media landscape, emerging industry trends, competitor activity, and breaking news opportunities
Partner with field, customer and product marketing, and sales leaders to identify customer stories, market proof points, and regional success stories
Help manage external PR agency partners and oversee campaign execution, reporting, and performance measurement
Track analyst and media engagement metrics and provide insights and recommendations to improve program effectiveness
Requirements
Significant experience in analyst relations, public relations, corporate communications, or strategic communications
Established relationships and experience working with leading analyst firms such as Gartner, IDC, SBD Automotive, TechInsights, ABI Research, Counterpoint Research, and other influential market intelligence organizations
Experience leveraging analyst insights to strengthen market positioning
Demonstrated success cultivating trusted relationships with industry analysts, media, influencers, and key stakeholders
Exceptional written and verbal communication skills
Experience developing executive messaging, managing media engagement, creating impactful content, and driving thought leadership initiatives
Strong business and communications acumen
Ability to translate emerging market trends, competitive intelligence, and analyst insights into strategic narratives
Experience supporting innovative technology organizations, ideally within automotive, software-defined vehicles, embedded systems, industrial automation, robotics, artificial intelligence, or other transformative technology sectors
Ability to thrive in dynamic, global organizations and partner across executive leadership, marketing, product management, engineering, and business teams
Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Business, or a related discipline
MBA, technical background, or experience communicating complex technologies to diverse audiences is considered a strong asset
Benefits
BlackBerry Variable Incentive Pay (VIP) program bonus for eligible full-time employees
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