Senior Industry Analyst, Public Relations Specialist

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About the role

  • Senior specialist shaping analyst relations and North American PR for QNX, a trusted embedded software company. Driving thought leadership across automotive, robotics, AI, and safety-critical systems.

Responsibilities

  • Develop and execute a comprehensive global industry analyst relations strategy aligned with corporate and business objectives
  • Serve as the primary liaison between QNX and key analyst firms and industry influencers
  • Schedule, plan, and manage analyst briefings, inquiries, and engagement programs
  • Define quarterly and annual analyst engagement plans
  • Manage participation in analyst evaluations, market guides, vendor assessments, and competitive rankings
  • Improve QNX's positioning within influential industry reports and frameworks
  • Use analyst insights to inform messaging, competitive positioning, product strategy, and executive thought leadership
  • Integrate analyst assets, research, and third-party validation into communications and marketing campaigns
  • Help lead North American PR campaigns and announcements
  • Develop media pitches, press releases, executive briefing materials, bylined articles, and thought leadership content
  • Secure executive media interviews, speaking opportunities, and award nominations
  • Monitor the North American media landscape, industry trends, competitor activity, and breaking news opportunities
  • Partner with marketing and sales leaders to identify customer stories, market proof points, and regional success stories
  • Help manage external PR agency partners and oversee campaign execution, reporting, and performance measurement
  • Track analyst and media engagement metrics and provide insights and recommendations

Requirements

  • Significant experience in analyst relations, public relations, corporate communications, or strategic communications
  • Established relationships and experience working with leading analyst firms such as Gartner, IDC, SBD Automotive, TechInsights, ABI Research, Counterpoint Research, and other influential market intelligence organizations
  • Experience leveraging analyst insights to strengthen market positioning
  • Demonstrated success cultivating trusted relationships with industry analysts, media, influencers, and key stakeholders
  • Exceptional written and verbal communication skills
  • Experience developing executive messaging, managing media engagement, creating impactful content, and driving thought leadership initiatives
  • Strong business and communications acumen
  • Ability to translate emerging market trends, competitive intelligence, and analyst insights into strategic narratives
  • Experience supporting innovative technology organizations, ideally within automotive, software-defined vehicles, embedded systems, industrial automation, robotics, artificial intelligence, or other transformative technology sectors
  • Proven ability to thrive in dynamic, global organizations and partner across executive leadership, marketing, product management, engineering, and business teams
  • Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Business, or a related discipline

Benefits

  • BlackBerry Variable Incentive Pay (VIP) program bonus for eligible full-time employees
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability insurance
  • Retirement benefits
  • Employee share purchase program
  • Paid time off

Job type

Full Time

Experience level

Senior

Salary

CA$73,600 - CA$96,600 per year

Degree requirement

Bachelor's Degree

Location requirements

OnsiteOttawaCanada

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