Senior Manager leading AbbVie oncology market access and government affairs across Quebec and Atlantic Canada. Shaping reimbursement, policy, payer relationships, and stakeholder engagement.
About the role
- Consumer experience manager delivering compliant omnichannel campaigns for Boehringer Ingelheim Canada. Developing Canadian consumer strategies, digital channel innovations, and data-driven brand activation.
Responsibilities
- Support the development and execution of local consumer campaigns aligned with brand objectives and strategic priorities
- Localize global consumer segments, consumer/patient journeys, messaging frameworks, and campaign tactics for Canadian market needs
- Execute integrated omnichannel campaigns across digital, social media, search, CRM, email, in-office media, retail media, TV, radio, out-of-home, and print channels
- Manage end-to-end campaign execution from creative briefing through deployment, including Medical, Legal, PAAB, and ASC reviews
- Coordinate agencies, media agencies, creative partners, and external vendors
- Support content development, media planning, creative adaptation, and campaign implementation
- Ensure tactics are delivered on time, within budget, and aligned with approved brand strategy
- Monitor campaign performance and leading/lagging indicators across disease awareness, consideration, and treatment seeking
- Use consumer engagement data, trends, insights, market research, and competitive intelligence to optimize campaign effectiveness and customer experience
- Ensure consumer-facing activities comply with Health Canada regulations, PAAB and Advertising Standards requirements, the Innovative Medicines Canada Code of Ethical Practices, and company policies
- Coordinate review and approval processes with medical, legal, regulatory, and compliance stakeholders
- Scan the Canadian market for emerging consumer channels, business models, and behaviors across online pharmacies, telehealth, virtual care organizations, and digital healthcare platforms
- Assess online pharmacy and healthcare platform opportunities within brand strategy
- Develop opportunity assessments, business cases, pilot recommendations, and measurement frameworks for innovative consumer marketing models
- Lead test-and-learn initiatives with online pharmacies and healthcare platforms, establishing compliant operating models, accountabilities, performance measures, and optimization or scale plans
- Align consumer marketing and PSP strategies with the Senior Manager, Patient Experience
- Drive new consumer marketing approaches through the Innovation Governance Board and established approval processes
Requirements
- Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related discipline
- 3-5+ years of CPG (consumer packaged goods) marketing or Direct to Consumer marketing experience, preferably in consumer healthcare or pharma
- Experience executing omnichannel campaigns across a variety of channels, understanding digital metrics and measurement, and UAT testing
- Experience executing large-scale, national campaigns with a targeted consumer audience
- Experience identifying, assessing, and activating new consumer channels
- Experience with online pharmacy, telehealth, virtual care, healthcare platform, or digital health marketing models strongly preferred
- Experience executing, measuring, and optimizing omnichannel, CRM, and digital marketing campaigns
- Strong project management and agency management skills
- Working knowledge of the Canadian pharmaceutical regulatory environment, including Health Canada, PAAB, Advertising Standards Council, and IMC requirements strongly preferred
- Experience using customer insights, performance analytics, and market research to improve marketing effectiveness
- Excellent cross-functional collaboration and stakeholder management capabilities
- Demonstrated ability to drive innovation and challenge the status quo within an organization
- Demonstrated ability to develop innovation business cases, navigate cross-functional governance, and translate emerging channel opportunities into compliant test-and-learn plans and scalable marketing approaches
- Strong communication, organizational, and executional skills with the ability to manage multiple priorities in a fast-paced environment
Benefits
- Generous amount of paid time off, including vacation, personal days, and contingency paid time off days for Long Term Contract Employees
- Comprehensive and flexible benefits plan
- Defined Contribution Pension Plan with company matching of RRSPs
- Employee and Family Assistance Plan
- Employee and leadership development programs
- Programs to support overall health and wellness for employees
- Variable bonus target opportunity of 15% of the annual base salary
- Flexible work arrangement
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