Lead Data Analyst migrating Adobe Analytics reporting to Customer Journey Analytics. Building Power BI dashboards and validating MarTech data for global marketing teams.
Responsibilities
Migrate and rebuild Adobe Analytics reports and dashboards into Customer Journey Analytics, translating segments, calculated metrics, and workspace projects into CJA dataviews and Analysis Workspace equivalents
Build and maintain clickstream-based reporting for web traffic attribution, landing page performance, cart conversion analysis, and campaign measurement across 40+ international locales
Support XDM schema review and configure dataviews in Customer Journey Analytics
Create and maintain pre/post comparison dashboards for site migrations and feature rollouts, including baseline measurement, UAT validation, and post-launch monitoring
Develop reporting dashboards for email campaigns, landing page templates, and MarTech experiments in Power BI, integrating scheduled data refresh from Databricks
Document dataview logic, create report templates, and produce reference guides for self-service reporting
Perform end-to-end data validation between Databricks analytical tables and front-end dashboards
Execute pre/post migration validation checks and standardize repeatable data validation patterns for MarTech reporting pipelines
Requirements
At least 5–8 years of hands-on experience in digital analytics optimization, including web analytics and marketing technology reporting, and up to 6 years in related roles
Advanced proficiency in Adobe Analytics
Expertise in Customer Journey Analytics (CJA)
Strong SQL skills for data validation and query development
Experience with Databricks for data processing and analytics
Power BI for dashboard development and data visualization
Clickstream data analysis and reporting
Data migration from Adobe Analytics to Customer Journey Analytics
A/B testing setup and analysis
Experience with Braze for email campaign analytics
Familiarity with XDM schema and dataview configuration
Proficiency in Tableau for data visualization
Experience with Optimizely or similar experimentation platforms
Knowledge of Adobe Target for digital marketing optimization
Experience with Google Optimize for user experience testing
Background in statistics for advanced analytics
Bachelor's degree in Computer Science, Information Technology, Statistics, or a closely related discipline
Adobe Analytics certification or equivalent recognized web analytics credential
Certification in Power BI or Tableau for data visualization
Candidates must be authorized to work in the United States, Canada, or India
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