Resume Score

Check how well your resume matches this job before you apply.

Sign in to check score

About the role

  • Regional Sales & Board Manager growing Canopy Growth’s cannabis sales across Atlantic Canada. Leading provincial teams and managing relationships with Atlantic provincial cannabis boards.

Responsibilities

  • Oversee creation of a high-performance team through recruiting, coaching, resourcing, and performance management
  • Lead provincial sales team objectives in alignment with Canopy’s business objectives
  • Develop sales strategies, forecasts, resource plans, and budgets
  • Create brand and consumer awareness through community engagement
  • Build stakeholder relationships to drive sales growth, identify trends, and provide customer education
  • Oversee business development within assigned provinces
  • Develop and implement effective sales strategies aligned with integrated business planning
  • Assess sponsorship and event opportunities within regulatory constraints
  • Achieve revenue, market share, profit, and other sales performance objectives
  • Manage and delegate KPIs to Territory Managers and provide necessary tools
  • Ensure volume, share, distribution, placement, pricing, product quality, route-plan compliance, and brand merchandising standards
  • Establish and deliver sales budgets across salaries and benefits, travel and expenses, and trade spend
  • Coordinate with Creative and Marketing to execute programs, strategies, and events
  • Create geographic locations for managers to support route management
  • Implement a healthy sales culture aligned with Canopy’s ideologies and goals
  • Serve as primary relationship owner for NLC, NSLC, PEI Cannabis, and Cannabis NB
  • Lead annual business planning, category reviews, and strategic account planning with provincial boards
  • Develop and execute listing strategies for new products and portfolio expansion
  • Monitor product performance and identify distribution and sales-growth opportunities
  • Manage board submissions, pricing initiatives, promotional programs, and assortment changes
  • Collaborate with internal stakeholders to execute board commitments and launches
  • Maintain understanding of provincial policies, regulations, and category trends
  • Perform other duties as assigned

Requirements

  • Previous Sales Management experience, with success leading and growing a successful sales team, including hiring, training and mentoring
  • Previous success in growing brand awareness within a Province, using outside of the box thinking
  • Ability to turn customer curiosity into sales opportunities
  • Entrepreneurial mind-set
  • Strong leadership ability to manage a highly skilled team and collaborate with diverse cross-functional internal and external stakeholders
  • Proven track record in team management with positive results setting and achieving KPIs
  • Clean drivers abstract required
  • Technologically savvy and comfortable working in a data-driven environment
  • Experience in Beverage Alcohol or relatable industries an asset
  • 5+ years experience in Sales, Team Management, Brand Management and event sponsorship
  • Successfully complete background and reference checks

Benefits

  • Extended health and dental coverage
  • Paid vacation
  • Participation in employer-supported retirement savings program
  • Car allowance

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$100,000 - CA$115,000 per year

Degree requirement

No Education Requirement

Location requirements

OnsiteHalifaxCanada

Report this job

Found something wrong with the page? Please let us know by submitting a report below.