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About the role

  • Regional Sales Manager leading Canopy Growth’s adult-use cannabis sales teams across Alberta. Driving provincial growth, brand awareness, customer relationships, and performance against revenue and market-share targets.

Responsibilities

  • Lead performance of the Canada Adult Use sales team within the assigned province
  • Oversee recruiting, coaching, resourcing, and performance management to create a high-performance team
  • Lead provincial sales objectives, strategy development, forecasting, sales resource planning, and budgeting
  • Create brand and consumer awareness through community engagement opportunities
  • Build relationships with key stakeholders to drive sales growth, identify trends, and provide customer education
  • Oversee business development within assigned provinces and create strategic sales strategies
  • Develop and implement sales strategies aligned with integrated business planning
  • Assess sponsorship and event opportunities to drive brand promotion within regulations
  • Achieve revenue, market share, profit, and other financial and sales performance objectives
  • Manage and delegate KPIs to Territory Managers, including volume and share, distribution, product placement, pricing, product quality, route-plan compliance, and brand merchandising
  • Establish and deliver sales budgets covering salaries and benefits, travel and expenses, and trade spend
  • Coordinate with Creative and Marketing to execute marketing programs, strategies, and events
  • Create geographical locations for managers to support effective route management
  • Implement a healthy sales culture reflecting Canopy’s ideologies and goals
  • Perform other duties as assigned

Requirements

  • Previous Sales Management experience, with success leading and growing a successful sales team, including hiring, training and mentoring
  • Previous success in growing brand awareness within a Province, using outside of the box thinking
  • An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities
  • Entrepreneurial mind-set
  • Strong leadership ability to manage a highly skilled team and collaborate with diverse cross-functional internal and external stakeholders
  • Proven track record in team management with positive results setting and achieving KPIs
  • Clean drivers abstract required
  • Technologically savvy and comfortable working in a data-driven environment
  • Experience in Beverage Alcohol or relatable industries an asset
  • 5+ years experience in Sales, Team Management, Brand Management and event sponsorship
  • Proven track record of working remotely and independently
  • Successful completion of background and reference checks

Benefits

  • Extended health and dental coverage
  • Paid vacation
  • Participation in the employer-supported retirement savings program
  • Car allowance

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$100,000 - CA$115,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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