Regional Sales Manager leading Canopy Growth’s adult-use cannabis sales teams across Alberta. Driving provincial growth, brand awareness, customer relationships, and performance against revenue and market-share targets.
Responsibilities
Lead performance of the Canada Adult Use sales team within the assigned province
Oversee recruiting, coaching, resourcing, and performance management to create a high-performance team
Lead provincial sales objectives, strategy development, forecasting, sales resource planning, and budgeting
Create brand and consumer awareness through community engagement opportunities
Build relationships with key stakeholders to drive sales growth, identify trends, and provide customer education
Oversee business development within assigned provinces and create strategic sales strategies
Develop and implement sales strategies aligned with integrated business planning
Assess sponsorship and event opportunities to drive brand promotion within regulations
Achieve revenue, market share, profit, and other financial and sales performance objectives
Manage and delegate KPIs to Territory Managers, including volume and share, distribution, product placement, pricing, product quality, route-plan compliance, and brand merchandising
Establish and deliver sales budgets covering salaries and benefits, travel and expenses, and trade spend
Coordinate with Creative and Marketing to execute marketing programs, strategies, and events
Create geographical locations for managers to support effective route management
Implement a healthy sales culture reflecting Canopy’s ideologies and goals
Perform other duties as assigned
Requirements
Previous Sales Management experience, with success leading and growing a successful sales team, including hiring, training and mentoring
Previous success in growing brand awareness within a Province, using outside of the box thinking
An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities
Entrepreneurial mind-set
Strong leadership ability to manage a highly skilled team and collaborate with diverse cross-functional internal and external stakeholders
Proven track record in team management with positive results setting and achieving KPIs
Clean drivers abstract required
Technologically savvy and comfortable working in a data-driven environment
Experience in Beverage Alcohol or relatable industries an asset
5+ years experience in Sales, Team Management, Brand Management and event sponsorship
Proven track record of working remotely and independently
Successful completion of background and reference checks
Benefits
Extended health and dental coverage
Paid vacation
Participation in the employer-supported retirement savings program
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