About the role

Advertising Specialist executing digital media campaigns for Fidelity Investments Canada. Managing media channels, analytics, reporting, optimization, and agency coordination.

Responsibilities

Assist in executing digital media advertising campaigns supporting Fidelity Investments Canada
Work with the Manager, Digital Advertising, Fidelity’s media agency, internal departments, content marketing, production, and digital teams
Own execution for one or more advertising channels, including sponsored events, direct channels, programmatic display/video, and paid search
Assist with media placement recommendations, post-campaign reporting, in-campaign optimization, and budget optimization
Create and follow up on paid advertising campaigns and projects with internal and external stakeholders
Own campaign projects in Adobe Workfront and ensure assets are ready for timely execution
Collaborate across Advertising, Paid Social, Content, Digital Marketing, Advanced Analytics, Digital teams, and the media agency
Help develop strategic media briefs aligned with business and campaign goals
Use Adobe Analytics and internal and external data sources to develop audience insights and media strategies
Liaise with the media agency on media mix, spending, and campaign objectives
Prepare campaign reports and work with analytics and digital teams on optimization and future learning
Ensure timely review and accounting of advertising spend and accurate billing

Current work authorization for Canada is required
University Degree in Marketing/Advertising or equivalent experience
2+ years’ experience in marketing or advertising
Experience with paid search, programmatic and direct display/video, online video, audio, TV, digital out-of-home, and in-person and digital sponsorships
Excellent project management skills
Ability to work cross-functionally in a fast-paced environment
Strong Microsoft Office skills
Ability to analyze campaign data and metrics and make optimization recommendations
Thorough understanding of paid digital strategy, mobile, and social media channels
Experience with advertising platforms such as Meta, Google Ads, Adobe AdCloud, Reddit, LinkedIn, Spotify, direct display, television, and sponsorships
Experience developing campaign reporting and dashboards
Experience with third-party ad serving technology such as DoubleClick
Strong analytical, problem-solving, communication, and project management skills
Ability to manage multiple priorities and meet deadlines
Detail-oriented and able to work well under pressure
Experience building detailed advertising strategies and tactics
Financial services experience is a strong asset
Advertising and/or Media Agency experience is a strong asset

Discretionary performance bonus
RRSP contribution after 6 months of employment, with no employee matching required
Inclusive and supportive work environment
Career growth and development opportunities
Accommodation during the application process for candidates with disabilities