Strategy Manager overseeing GEO and content strategy for Foundation’s B2B and SaaS clients. Leading client relationships, strategic quality, strategist development, and account expansion.
Responsibilities
Own senior client oversight relationships across an assigned book of business
Serve as the primary escalation owner for challenged strategic direction and at-risk client expectations
Host strategy presentations, sell strategic direction, and defend recommendations with senior client stakeholders
Monitor account health and surface risks to the VP of Strategy
Oversee GEO and content strategy execution against client-specific KPIs
Review content plans, QBRs, monthly reporting, and other strategic deliverables
Partner with Account Management on contracts, upselling, and cross-team coordination
Manage and develop 3–5 strategists through PDPs, structured 1:1s, coaching, call reviews, and performance feedback
Develop the team’s generative engine optimization capability
Flag performance concerns to the VP of Strategy with supporting evidence
Identify upsell and expansion opportunities and route them to Account Management
Participate in strategic sales conversations for new accounts
Contribute to Foundation’s GEO positioning by monitoring platform shifts, citation behavior, and AI-search trends
Requirements
5+ years in digital strategy, content strategy, or multi-channel marketing strategy
At least 2 years in a senior or oversight capacity
Experience managing or meaningfully developing at least one direct report
Proven GEO fluency, including building and delivering content strategies for AI-driven answer engines
Strong B2B or SaaS/tech client portfolio
Experience presenting and defending strategy at VP or Director level
Strong analytical capabilities using Google Analytics, Search Console, Ahrefs, and HubSpot
Exceptional written and real-time communication of complex strategic direction
Benefits
Base pay range of $80,000–$110,000 CAD per year
Expected total compensation (OTE) of $105,000–$145,000 CAD+ per year
Commission tied directly to expansion within the oversight book
Global hiring and compensation determined using a role × level × location framework
Junior Resource Strategy Analyst supporting workforce forecasting, utilization analysis, and staffing strategy at AtkinsRéalis, a global engineering services and nuclear organization.
Strategic transformation advisor modernizing CBC/Radio - Canada’s public media technology platforms. Leading change management, agile operating - model evolution and user adoption across Toronto or Montreal.
Business Strategy Analyst supporting CoLab’s AI engineering platform for mechanical engineering teams. Researching markets, customers, and competitors while driving cross - functional strategic projects.
Clinical advisor shaping training, documentation, and marketing enablement for Timeless Medical Systems’ healthcare software products. Translating clinical expertise into e - learning, simulations, and strategic product guidance.
Senior Consultant advancing Sun Life Canada’s Group Retirement Services strategy and enablement. Delivering strategic analysis, project tracking, market intelligence, and recommendations for senior leaders.
Senior Consultant supporting Sun Life Canada’s Group Retirement Services strategy, analytics, and strategic project execution. Tracking initiatives, developing recommendations, and engaging senior leaders across the business.
Corporate Strategy Associate supporting LōD’s fundraising, investor relations, and strategic partnerships. Coordinating corporate development across AI infrastructure, energy, data centers, and technology.
Director of Strategy leading digital transformation, marketing, and content strategy for clients of a dynamic web agency. Guiding strategy teams and cross - functional digital projects.
CX Strategy Manager transforming customer experiences with AI at Samsara’s Connected Operations Cloud. Building Voice of Customer programs, prototypes, and production workflows for physical - operation industries.
Technical Manager shaping Enbridge’s energy strategy through market, policy, and financial analysis. Supporting corporate planning and executive decision - making across Calgary, North York, and Houston.