Associate Director shaping influencer strategies for Later’s AI - powered marketing platform. Developing proposals, benchmarks, and strategic reviews to help enterprise brands drive campaign revenue and performance.
About the role
- Strategy Manager overseeing GEO and content strategy for Foundation’s B2B and SaaS clients. Leading client relationships, strategic quality, strategist development, and account expansion.
Responsibilities
- Own senior client oversight relationships across an assigned book of business
- Serve as the primary escalation owner for challenged strategic direction and at-risk client expectations
- Host strategy presentations, sell strategic direction, and defend recommendations with senior client stakeholders
- Monitor account health and surface risks to the VP of Strategy
- Oversee GEO and content strategy execution against client-specific KPIs
- Review content plans, QBRs, monthly reporting, and other strategic deliverables
- Partner with Account Management on contracts, upselling, and cross-team coordination
- Manage and develop 3–5 strategists through PDPs, structured 1:1s, coaching, call reviews, and performance feedback
- Develop the team’s generative engine optimization capability
- Flag performance concerns to the VP of Strategy with supporting evidence
- Identify upsell and expansion opportunities and route them to Account Management
- Participate in strategic sales conversations for new accounts
- Contribute to Foundation’s GEO positioning by monitoring platform shifts, citation behavior, and AI-search trends
Requirements
- 5+ years in digital strategy, content strategy, or multi-channel marketing strategy
- At least 2 years in a senior or oversight capacity
- Experience managing or meaningfully developing at least one direct report
- Proven GEO fluency, including building and delivering content strategies for AI-driven answer engines
- Strong B2B or SaaS/tech client portfolio
- Experience presenting and defending strategy at VP or Director level
- Strong analytical capabilities using Google Analytics, Search Console, Ahrefs, and HubSpot
- Exceptional written and real-time communication of complex strategic direction
Benefits
- Base pay range of $80,000–$110,000 CAD per year
- Expected total compensation (OTE) of $105,000–$145,000 CAD+ per year
- Commission tied directly to expansion within the oversight book
- Global hiring and compensation determined using a role × level × location framework
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