Senior Consultant shaping strategy, executive recommendations, and performance reporting for Sunlife Health’s digital health and group benefits business. Partnering with leaders across Canada to guide priorities and growth.
About the role
- Senior Games Strategy Manager leading Midnite’s Canadian online casino launch and growth. Optimising casino performance, player engagement, localisation, promotions, and regulatory compliance.
Responsibilities
- Lead the go-to-market strategy for Midnite’s casino offering across Canada, including Ontario and future regulated provinces
- Own day-to-day commercial performance of the Canadian casino vertical across revenue, retention, and player value
- Localise game selection, promotions, UX, and player journeys for Canadian players
- Monitor GGR, NGR, ARPU, retention, and player lifetime value to drive data-led decisions
- Manage relationships with game providers, aggregation platforms, and external partners
- Design and optimise promotional, loyalty, and bonusing strategies for Canadian players
- Ensure compliance with Canadian gaming regulations, including AGCO and iGaming Ontario requirements
- Partner with Product, CRM, Marketing, Compliance, and Data teams to improve player experience and support market growth
- Monitor competitor activity, regulatory developments, and emerging opportunities in the Canadian iGaming market
Requirements
- Experience within iGaming or online casino operations, ideally within regulated markets
- Strong understanding of the Canadian gaming landscape, particularly Ontario and AGCO/iGO environments
- Proven ability to drive casino growth through commercial strategy, promotions, and player engagement initiatives
- Highly analytical with experience using casino KPIs and player data to optimise performance
- Strong understanding of casino platforms, game providers, bonusing tools, and player lifecycle management
- Ability to balance strategic thinking with hands-on operational ownership in a fast-moving environment
- Excellent stakeholder management and cross-functional collaboration skills
- Passion for gaming, localisation, and building strong player experiences within new markets
- Full right to work in Canada is requested in the application form
- Applicants are asked whether they currently require or may require sponsorship to work in Canada
Benefits
- Private healthcare coverage
- 33 days annual leave, including public holidays
- Additional annual leave increases after 3 years and 5 years of service
- Flexible working
- Fully supported home office setup
- Employer-matched RRSP pension plan with a 3% company match
- Benefits offering to be reviewed and enhanced as the local Canadian entity evolves
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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