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Cardiovascular Ultrasound – Structural Heart Product Manager
Posted last week
About the role
- National product manager leading GE HealthCare’s cardiovascular ultrasound and structural heart strategy across Canada. Driving commercialization, market development, customer engagement, and sales enablement.
Responsibilities
- Develop and execute the national strategy for the cardiovascular ultrasound and structural heart portfolio across Canada
- Identify market opportunities, customer needs, competitive threats, and emerging clinical trends
- Develop annual product and market-development plans aligned with national sales and business objectives
- Support forecasting, demand planning, installed-base strategy, demo management, product lifecycle management, and new-product introductions
- Work with sales leadership to identify opportunities for market-share expansion and competitive conversions
- Monitor business performance and translate market and sales data into actionable commercial priorities
- Develop strategies to expand the organization’s presence within structural heart programs, including TAVR/TAVI, transcatheter mitral and tricuspid interventions, and left atrial appendage closure
- Build relationships with structural heart programs and multidisciplinary clinical teams
- Understand evolving structural heart workflows and identify opportunities for advanced echocardiography to improve procedural planning, guidance, efficiency, and clinical confidence
- Collaborate with strategic customers and clinical leaders on market-development initiatives
- Develop relationships with key opinion leaders and strategic cardiovascular accounts across Canada
- Support and deliver customer presentations, executive discussions, workshops, demonstrations, and industry events
- Build reference-site and advocacy strategies with leading cardiovascular and structural heart programs
- Serve as a national subject-matter expert supporting the field sales organization
- Develop value propositions, competitive positioning, objection-handling tools, sales presentations, and field resources
- Partner with regional sales teams on strategic opportunities and complex competitive engagements
- Provide product, market, clinical, and competitive education to the commercial organization
- Help sales teams articulate the clinical and economic value of advanced cardiovascular ultrasound solutions
- Lead Canadian commercialization plans for new cardiovascular ultrasound products, software, probes, and clinical capabilities
- Develop launch strategies incorporating customer segmentation, positioning, sales enablement, clinical education, and market development
- Partner with global and regional marketing teams to adapt product strategies to the Canadian healthcare environment
- Represent the voice of the Canadian customer through structured market feedback to upstream product teams
- Track developments in advanced echocardiography, 3D/4D imaging, strain, automation, AI-enabled workflows, interventional imaging, and structural heart procedures
- Translate competitive intelligence into actionable recommendations for Sales and leadership
Requirements
- Bachelor’s degree in Business, Marketing, Life Sciences, Biomedical Sciences, Engineering, Medical Imaging, or a related discipline
- 5+ years of experience within medical devices, diagnostic imaging, cardiovascular care, ultrasound, or a related healthcare technology market
- Strong understanding of cardiovascular imaging and the clinical environment surrounding echocardiography
- Demonstrated experience developing and executing commercial strategies
- Strong presentation and communication skills with the ability to engage clinical customers and senior healthcare stakeholders
- Ability to work effectively across Sales, Clinical, Marketing, Service, and global product organizations
- Strong analytical skills and ability to translate market and business data into commercial action
- Ability to travel nationally to support customers, conferences, sales teams, and strategic opportunities
- Direct experience in cardiovascular ultrasound/echocardiography desired
- Experience supporting structural heart or interventional cardiology programs desired
- Experience with advanced echo technologies such as 3D/4D imaging, TEE, strain imaging, workflow automation, and AI-enabled applications desired
- Experience launching medical-device or imaging products within the Canadian healthcare market desired
- Established relationships within Canadian cardiology, echocardiography, or structural heart communities desired
- Clinical background in echocardiography, cardiac sonography, cardiovascular technology, or another cardiovascular discipline would be an asset
- Experience working within a large, matrixed medical-technology organization desired
Benefits
- Salary and benefits described as part of the total rewards package
- Career opportunities
- Culture that fosters care, collaboration, and support
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