Product Marketer launching ElevenLabs’ AI audio APIs for developers worldwide. Shaping technical messaging, documentation, demos, and developer - focused go - to - market campaigns.
About the role
- Product Marketing Manager at Goody focusing on GTM strategies and sales enablement for a gifting platform. Collaborating with cross-functional teams to ensure effective product launches.
Responsibilities
- Implement a project management process and GTM planning framework for all planned high-priority releases
- Communicate timelines and announcement plans
- Develop key messaging for each release
- Assign owners and collaborate with cross-functional stakeholders to keep releases on track
- Develop positioning for our Team plan, targeting sales, marketing, and GTM personas at organizations
- Help build out the sales enablement and pitch process, including supporting collateral
- Collaborate with product on the roadmap, advocating for features and updates our customers need
- Conduct customer interviews to inform positioning and Product decisions
- Run quantitative and qualitative research
- Conduct competitor analysis
Requirements
- 5+ years of B2B product marketing experience at a product-led SaaS company (bonus points for GTM technology)
- Power user of AI tools for leverage, research and productivity
- Track record of owning GTM planning and launch process for multiple concurrent releases
- Experience developing positioning, messaging, and sales enablement materials from scratch
- Comfortable running customer interviews and synthesizing qualitative/quantitative research
- Strong writing and cross-functional collaboration skills; able to work independently with light oversight
- Experience with Product analytics tools like Amplitude
- Excellent analytical skills and data literacy
- Available ~30 hrs/week for the duration of the contract
Benefits
- Fully remote work
- Opportunities for occasional in-person work in metro areas like the Bay Area, New York City, or Los Angeles
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Product Marketing Manager shaping global positioning, launches, and PR for PayByPhone’s mobility payment technology. Driving adoption across B2B and B2C audiences.
Product Marketing Manager launching MaintainX’s industrial work - execution platform from alpha to general availability. Driving messaging, enablement and adoption with product, sales and marketing teams.
Spécialiste marketing produit lançant les solutions mobiles de MaintainX pour équipes industrielles et de première ligne. Positionnement, habilitation commerciale et adoption des produits.
Product Marketing Manager leading positioning, launches, and go - to - market strategy for GS1 Canada's global standards solutions. Driving customer adoption and business growth through cross - functional marketing.
Product Marketing Manager owning Silent Sentinel camera marketing for Motorola Solutions. Developing messaging, launches, and sales enablement for Canadian federal government and defense customers.
Product Marketing Manager leading go - to - market, product launches, and adoption programs for Clio’s legal AI SaaS platform. Driving customer engagement through data - led messaging, campaigns, and market insights.
Senior Product Marketing Manager building enterprise go - to - market for Zapier's automation platform. Launching Sidekick, shaping governance positioning, and enabling enterprise sales.
Head of Product Marketing & Growth positioning and launching near.com, Defuse Labs’ permissionless financial account. Driving adoption across crypto, fintech, and digital - asset products.
Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.