About the role

Product Marketing Manager owning Silent Sentinel camera marketing for Motorola Solutions. Developing messaging, launches, and sales enablement for Canadian federal government and defense customers.

Responsibilities

Own the Silent Sentinel camera offering and support video security product marketing for Federal Government and Defense sectors
Partner with Product Management as the voice of the customer
Work with Public Safety & Government Marketing partners and Sales to understand customer needs
Craft messaging and positioning that demonstrates solution value and market differentiation
Conduct market research, customer interviews, segmentation analysis, competitor research, and market research
Own product and feature launches, including target audience identification and launch content creation
Create web pages, social media content, collateral, presentations, and other launch materials
Help create and execute go-to-market campaign strategies to drive product awareness, adoption, and pipeline
Develop internal and external content to enable Sales to position solutions effectively in-market

5 years of experience in Product Marketing or similar field, preferably in B2B
Degree concentration in marketing, business, or related field
Experience working with combined hardware and software solutions is a plus
Prior experience in the physical security space is a plus
Bachelor's Degree AND 5+ years of experience in Product Marketing or similar field OR 7+ years of experience in Product Marketing
Legal authorization to work in Canada indefinitely is required
Employer work permit sponsorship is not available; permanent residents or citizens only
Ability to create clear, concise, value-focused messages from complex products or features
Excellent communication skills spanning writing, speaking, and presenting
Ability to work cross-functionally and build relationships across teams
Ability to creatively problem solve, prioritize, adapt, and complete projects