Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Product Marketing Intern supporting credit-card and deposit campaigns at EQ Bank, a Canadian challenger bank. Coordinating launches, customer communications, research, reporting and cross-functional delivery.
Responsibilities
- Support the planning and execution of product marketing initiatives across credit cards and deposits, including acquisition, onboarding, engagement, usage, cross-sell, retention and customer communications
- Assist with campaign development from briefing through launch, including coordinating inputs, creative development, timelines, reviews, approvals and implementation
- Help develop and proofread customer-facing marketing materials across email, digital, in-app, website, paid media, partner channels and internal communications
- Coordinate with Product, Digital, Data and Analytics, Legal, Compliance, Finance and Operations, and external agency partners
- Conduct market, competitor and customer research and summarize findings to support product positioning, value propositions, campaign planning and optimization
- Assist with campaign tracking and reporting by gathering results, organizing data and identifying initial insights, trends and opportunities
- Support customer journey and test-and-learn initiatives to improve marketing effectiveness and customer experience
- Maintain project plans, marketing calendars, status updates, campaign documentation and approval records
- Assist with budget administration, invoice coordination, expense tracking and reconciliation
- Prepare presentations, meeting materials and updates for Product Marketing leaders and cross-functional partners
- Provide general support across the Product Marketing team and take on additional assignments based on evolving business priorities
Requirements
- Currently enrolled in a post-secondary program in Marketing, Business, Commerce, Communications or a related field, with eligibility to participate in a co-op work term
- Proficiency with Microsoft Office, particularly PowerPoint, Excel, Word and Outlook
- Strong written and verbal communication skills, including careful proofreading and attention to detail
- Strong organization, time management and project coordination skills, with the ability to manage multiple assignments and deadlines
- Analytical and problem-solving skills, with an interest in using customer, market and performance information to support decisions
- Curiosity about marketing, customer behaviour, financial services and digital products
- Collaborative and comfortable working with different teams and stakeholders
- Proactive, adaptable and willing to learn in an environment where priorities may change
- Previous marketing, communications, project coordination or financial services experience is an asset but not required
- All candidates considered for hire must successfully complete a criminal background check and credit check
Benefits
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up while you care for your little one
- Generous vacation policy and personal days
- Virtual events to connect with your fellow colleagues
- Professional development and comprehensive Career Development program
- A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
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