Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Principal Product Marketing Manager shaping GitLab’s competitive position in AI and agentic software development. Driving market analysis, thought leadership, sales plays, and executive strategy for GitLab’s DevSecOps platform.
Responsibilities
- Own GitLab's competitive positioning for AI and agentic software development end to end
- Conduct primary landscape analysis and assess competitive tools and developer-level perceptions
- Convert competitive signals into positions and actions within days
- Advise Product on roadmap sequencing based on competitive movement, evidence, and recommendations
- Build competitive assets, plays, objection handling, and sales motions against named competitors
- Measure the impact of competitive sales motions on win rates
- Partner with Growth and Campaigns on competitor displacement campaigns and pipeline contribution
- Brief Investor Relations, industry analysts, sales, and executive leadership on the competitive landscape
- Define GitLab's differentiated position against AI-native entrants competing for the SDLC
- Publish thought leadership on agentic development
- Assess new entrants and share market-shaping insights across the company
- Shape partnership strategy based on competitive footing
- Arm executives with competitive narratives for customer and board conversations
- Raise the competitive bar across the Product Marketing Manager team
- Report to the Senior Director, Product & Solutions Marketing
Requirements
- Proven impact at the organizational and industry level
- Deep domain expertise in SDLC, DevSecOps, and agentic software development
- Track record of driving competitive positioning with measurable win-rate impact
- Fluency in the AI/agentic coding landscape and competitor exposure areas
- Established thought leadership with industry recognition, including speaking, publications, or advisory roles
- Experience briefing executives, investor relations, and industry analysts
- Ability to form and articulate a clear point of view quickly despite incomplete information
- Strong communication skills to translate complex technical concepts into clear narratives
- Practical experience using AI tools within your workflow
- Self-directed, data-driven mindset using win/loss insights to guide strategy
- Ability to travel if needed and comply with the company's travel policy
Benefits
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
- Remote work
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