Manulife Vitality go - to - market manager developing activation strategies for advisor engagement and customer adoption. Driving growth across insurance distribution channels through cross - functional commercial planning.
About the role
- Product Marketing Manager launching MaintainX’s industrial work-execution platform from alpha to general availability. Driving messaging, enablement and adoption with product, sales and marketing teams.
Responsibilities
- Own how assigned products reach the market from alpha through general availability
- Plan and run end-to-end launches for mid-tier P2 products
- Lead a major workstream on the largest P1 launches
- Prepare sales and customer teams for launch day
- Shape product messaging, positioning and naming with product counterparts
- Translate technical capabilities into clear value for buyers and frontline technicians
- Build collateral, video scripts and sales enablement materials
- Partner with Demand Gen on campaign messaging and review go-to-market materials
- Use analytics tools, customer conversations and market research to understand buyers
- Own and review a weekly product-adoption goal shared with the product counterpart
- Work with product managers, engineers, sales and marketing teams
- Report to the Director of Product Marketing
- Set product marketing strategy autonomously and provide recommendations to the manager
Requirements
- 2–4 years in product marketing or a closely related role, such as sales enablement, sales or marketing
- Experience taking a product launch from plan to release
- Clear writing and confident presentations to sales, product and executive audiences
- Experience working with go-to-market teams before and after the sale
- Comfortable using Tableau, Databricks and Salesforce to check on customers and adoption
- Ability to map the many moving parts behind a business issue
- Willingness to accept feedback, take accountability, and make decisions about when to push or agree
- Background in manufacturing, industrial or other asset-intensive industries is nice to have
- Experience marketing B2B software or AI products is nice to have
- Ability to work in Montreal, Canada
- Legal authorization to work in the United States is requested in the application form
Benefits
- Annual bonus may be included depending on the role
- Equity may be included depending on the role
- Health coverage, retirement and leave benefits; plans differ by country
- Opportunity to work on a product used by industrial and frontline teams
- Room to grow within Autodesk Operations Solutions
- Real autonomy to set strategy and own launch-process responsibilities
- Fast promotion when delivering results
- Belonging and inclusive workplace culture
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