Senior Product Marketing Manager shaping positioning, launches, and go - to - market strategy for Miovision’s intelligent traffic hardware and software. Translating complex transportation technology into customer value and commercial growth.
About the role
- Product Marketing Manager leading positioning, launches, and go-to-market strategy for GS1 Canada's global standards solutions. Driving customer adoption and business growth through cross-functional marketing.
Responsibilities
- Develop and execute product marketing strategies supporting growth and adoption of assigned products, services and solutions
- Lead product positioning, messaging and customer-facing narratives communicating customer value and competitive differentiation
- Partner with Product Management to translate product roadmaps, priorities and technical features into customer-focused benefits
- Lead go-to-market planning and cross-functional launch readiness for new products, enhancements and strategic initiatives
- Develop integrated go-to-market plans, launch briefs, messaging frameworks and sales enablement materials
- Partner with Demand Generation on awareness and acquisition campaigns
- Partner with Lifecycle Marketing on customer adoption strategies and lifecycle messaging
- Collaborate with Content & Digital Experience on product content, website messaging, sales collateral and digital assets
- Monitor product performance, customer adoption, market trends and competitive activity, recommending improvements
- Define success metrics and evaluate product launches and go-to-market initiatives
- Gather stakeholder feedback and improve positioning, messaging and go-to-market strategies
- Contribute to annual marketing planning, portfolio planning and cross-functional initiatives
Requirements
- 5+ years of experience in product marketing, strategic marketing, go-to-market or a related marketing discipline
- Proven experience developing product positioning, messaging and go-to-market strategies that drive customer adoption and business growth
- Strong understanding of product marketing principles, value proposition development and go-to market planning
- Experience leading cross-functional product launches and coordinating multiple stakeholders
- Demonstrated ability to translate complex products, services or technical concepts into compelling customer-focused messaging
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