Instacart Ads product marketing director leading a team and building scalable advertising go - to - market strategies. Shaping product narratives, launches, advertiser education, and roadmap influence for Instacart's grocery platform.
About the role
- Senior Product Marketing Manager shaping positioning, launches, and go-to-market strategy for Miovision’s intelligent traffic hardware and software. Translating complex transportation technology into customer value and commercial growth.
Responsibilities
- Act as a strategic partner to Product Managers and shape product and commercialization strategies
- Champion the voice of the customer
- Translate complex technical capabilities into clear value stories
- Develop positioning, messaging, and solution narratives
- Lead market research, competitive intelligence, and messaging validation
- Partner with UI/UX teams to map the customer lifecycle
- Own Ideal Customer Profiles and buyer personas
- Collaborate with sales, marketing, and enablement on go-to-market strategies
- Execute product launches and annual sales plays
- Make decisions on pricing, naming, and segmentation
- Present commercial proposals to executive leadership
- Drive projects from concept through completion using cross-company resources
Requirements
- Proven track record of bringing complex products to market
- Experience leading and aligning cross-functional teams for market launches
- Experience marketing both physical devices and digital platforms
- Experience with B2B hardware and software portfolios
- Strong background in strategic pricing
- Expertise in messaging and positioning
- Expertise in competitive intelligence and market research
- Strong background in content development and marketing collateral
- Strong acumen with modern AI tools such as Gemini and marketing technology stacks
- Strong grasp of IoT, Smart Cities, or experience marketing B2B technology to public sector and enterprise clients
- Ability to independently exercise judgment in pricing, naming, and segmentation
- Eligibility to work in either Canada or the United States
- Willingness to undergo the stated hiring process involving AI-assisted administrative tasks
Benefits
- Comprehensive health benefits
- 24/7 virtual healthcare access
- Dedicated wellness programs
- RRSP/401K Matching Plan
- Variable Incentive Plan
- Mio-Days
- Flexible vacation policy
- Flexible work options
- Internet subsidy
- Remote work allowance
- Enhanced leave for new parents
- Equity
- Bonus
Job title
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Experience level
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Degree requirement
No Education Requirement
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