Manulife Vitality go - to - market manager developing activation strategies for advisor engagement and customer adoption. Driving growth across insurance distribution channels through cross - functional commercial planning.
About the role
- Instacart Ads product marketing director leading a team and building scalable advertising go-to-market strategies. Shaping product narratives, launches, advertiser education, and roadmap influence for Instacart's grocery platform.
Responsibilities
- Lead a team of advertising-focused Product Marketers
- Build an Ads product marketing center of excellence and scalable launch motions
- Develop Ads ecosystem narrative, messaging, positioning, and outbound marketing strategy
- Shape priority Ads features and new product opportunities using quantitative and qualitative advertiser and market insights
- Influence the product roadmap and business strategy
- Execute and measure strategic product launches and marketing programs against business goals
- Build sales pipeline and drive product adoption through thought leadership, industry briefings, and events
- Educate sales teams and advertisers on Instacart's data and measurement products
- Set investment strategy across paid marketing, trade partnerships, events, communications, creative, and content with Growth Marketing
Requirements
- 12+ years of experience in product marketing and related product/marketing roles, including at least 6 years in digital advertising and the tech industry
- Experience in both outbound and inbound Product Marketing efforts
- Team management experience across multiple product lines
- Bachelor's degree in marketing, business, or related field
- Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies
- Proven track record of developing and executing successful go-to-market strategies
- Experience defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)
- Executive presence, with excellent written and verbal communication skills and ability to articulate marketing concepts to broad audiences
- Preferred: Retail Media Network, CPG and/or Retailer experience
- Preferred: Experience using AI to find efficiencies in workflow/processes
- Preferred: Passion for media, measurement and the advertising industry
Benefits
- Flexible work location: home, office, or coffee shop
- Regular in-person events
- New hire equity grant
- Annual refresh grants
- Market-competitive compensation and benefits
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Senior Product Marketing Manager shaping positioning, launches, and go - to - market strategy for Miovision’s intelligent traffic hardware and software. Translating complex transportation technology into customer value and commercial growth.
Product Marketer launching ElevenLabs’ AI audio APIs for developers worldwide. Shaping technical messaging, documentation, demos, and developer - focused go - to - market campaigns.
Product Marketing Manager shaping global positioning, launches, and PR for PayByPhone’s mobility payment technology. Driving adoption across B2B and B2C audiences.
Product Marketing Manager launching MaintainX’s industrial work - execution platform from alpha to general availability. Driving messaging, enablement and adoption with product, sales and marketing teams.
Spécialiste marketing produit lançant les solutions mobiles de MaintainX pour équipes industrielles et de première ligne. Positionnement, habilitation commerciale et adoption des produits.
Product Marketing Manager leading positioning, launches, and go - to - market strategy for GS1 Canada's global standards solutions. Driving customer adoption and business growth through cross - functional marketing.
Product Marketing Manager owning Silent Sentinel camera marketing for Motorola Solutions. Developing messaging, launches, and sales enablement for Canadian federal government and defense customers.
Product Marketing Manager leading go - to - market, product launches, and adoption programs for Clio’s legal AI SaaS platform. Driving customer engagement through data - led messaging, campaigns, and market insights.
Senior Product Marketing Manager building enterprise go - to - market for Zapier's automation platform. Launching Sidekick, shaping governance positioning, and enabling enterprise sales.