Senior Product Marketing Manager building enterprise go - to - market for Zapier's automation platform. Launching Sidekick, shaping governance positioning, and enabling enterprise sales.
About the role
- Product Marketing Manager leading go-to-market, product launches, and adoption programs for Clio’s legal AI SaaS platform. Driving customer engagement through data-led messaging, campaigns, and market insights.
Responsibilities
- Lead go-to-market and product adoption efforts for product portfolios
- Develop positioning and messaging, new feature launches, adoption programs, and internal team enablement
- Partner with product team counterparts to bring new features to market
- Enable sales, marketing, support, customer success, revenue operations, and other internal teams to communicate product benefits
- Create product messaging, campaigns, and differentiation strategies
- Build and execute tactical marketing plans to increase product and feature adoption and support retention
- Engage customers to gain product feedback and perspective
- Collaborate with customer insights, customer marketing, competitive intelligence, and cross-functional teams on market research
- Build experiments, test theories, and share learnings
- Use data, customer feedback, prospect understanding, and market/competitive intelligence to develop and implement initiatives
- Track and report marketing performance and KPIs while monitoring product-line performance metrics
Requirements
- At least 2-4 years of experience in product marketing
- Experience in SaaS release marketing
- Previous experience working in a high-velocity, AI-driven SaaS company
- Ability to use analytics platforms and insights to inform program strategies and audience segmentation
- Strong writing skills and ability to tell compelling stories
- Ability to balance strategic and tactical thinking
- Ability to structure work and prioritize opportunities
- Strong communication and collaboration skills
- Experience in the legal or legal technology industry is a bonus
Benefits
- Competitive, equitable salary
- Top-tier health benefits
- Dental insurance
- Vision insurance
- Hybrid work environment
- Flexible time off policy, with an encouraged 20 days off per year
- $2000 annual counseling benefit
- RRSP matching
- RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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