Instacart Ads product marketing director leading a team and building scalable advertising go - to - market strategies. Shaping product narratives, launches, advertiser education, and roadmap influence for Instacart's grocery platform.
About the role
- Product Marketing Manager shaping global positioning, launches, and PR for PayByPhone’s mobility payment technology. Driving adoption across B2B and B2C audiences.
Responsibilities
- Conduct market research to support product positioning and messaging and inform future product development
- Work with the Customer Experience team to gather insights from customers and prospects
- Use an AI tool to create dashboards and actionable insights
- Craft product messaging, positioning, and value propositions
- Lead go-to-market strategies for new product launches
- Create sales collateral, including pitch decks, one-pagers, and FAQs
- Work with product teams to communicate features, benefits, and use cases across channels
- Support demand generation campaigns and track KPIs with marketing and commercial teams
- Collaborate across marketing, product, customer experience, sales, and client teams
- Support press releases, media pitches, and executive bylines
- Support crisis communications and maintain consistent product messaging
Requirements
- 5+ years of experience in product marketing (B2B or B2C)
- Strong writing and storytelling skills with the ability to simplify complex topics
- Experience developing and executing go-to-market and content strategies
- Knowledge of PR best practices and experience working with media
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Excellent writing, editing, and communication skills
- Ability to work cross-functionally with marketing, product, and sales teams
- Familiarity with SEO/AEO, analytics tools, and marketing automation platforms
- Strong project management skills and ability to meet deadlines
Benefits
- Retirement Savings Program (RRSP for Canada)
- 4 weeks of vacation per year for permanent full-time employees
- Up to 15 days of work from anywhere, subject to management and IT Security approval
- 5 personal days annually
- Paid sick days
- Comprehensive medical and dental coverage from Day 1 with no waiting period
- Employee Assistance Program (EAP)
- Professional development, continuous learning, and career progression opportunities
- Inclusive and respectful workplace
- Accommodation throughout the recruitment process
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