About the role

Senior Product Manager responsible for driving user engagement and growth strategies for Instacart's marketplace. Leading lifecycle experiences to deepen customer relationships.

Responsibilities

We are seeking a Senior Product Manager to own lifecycle experiences across Instacart.
You will be responsible for defining when, where, and how we engage users across their journey.
You’ll use a broad toolkit—in-app experiences, onboarding flows, education, personalization, incentives, gamification, email, and push—to remove friction, address user anxieties, and highlight the most relevant value for each customer.
This is a unique opportunity to have end-to-end ownership of a critical lifecycle portfolio that is core to Instacart’s growth.
Champion high-quality, user-centric experiences by inspecting proposed consumer experiences using strong product and UX intuition.
Operate in a fast-paced and constantly changing environment, quickly adapting to new information and pivoting strategies.

5+ years of product management experience, ideally in consumer-facing products with a focus on growth, lifecycle, or engagement.
Demonstrated ability to develop and execute a strategic vision for a complex product area—setting clear goals, defining key performance metrics, and aligning cross-functional teams around a shared lifecycle roadmap.
Strong project and portfolio management skills, including running many high-velocity, scrappy experiments against multiple data-driven themes in parallel.
Excellent analytical and communication skills, with the ability to unpack inter-related metrics, generate insights from data, and clearly communicate outcomes to both technical and non-technical audiences.
Demonstrated leadership and ownership, including taking full responsibility for projects, driving significant improvements in key metrics while managing budget, and ensuring initiatives land on time and within scope.
Ability to inspect and refine consumer experiences using strong product and UX intuition, ensuring they are simple, compelling, and trustworthy.
Ability to thrive in a fast-paced and constantly changing environment, quickly adapting and iterating based on new information.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.