Senior Communications Advisor creating digital and print content for Ontario’s condominium authority. Supporting CEO communications, marketing, stakeholder relations, and annual corporate reporting.
About the role
- Brand and communications leader scaling a profitable DTC pet brand from $50M+ toward $100M+. Owning brand identity, cause partnerships, activations, community, and earned media.
Responsibilities
- Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct
- Design and run a giving-back program with shelter and rescue partners and track its impact
- Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social, creators and press
- Run pop-ups, events, sponsorships and stunts, each with its own budget and goal
- Pitch every brand moment, cause campaign and launch directly or through a managed PR agency
- Build a super-fan community and turn customer reviews, photos and stories into brand content
- Report brand health monthly and own the brand budget
- Review new pages, packaging, emails and key ads before launch and conduct quarterly brand audits
- Manage national and local shelter and rescue partners, adoption events and donation drives
- Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit and track media mentions
- Set monthly Rocks with the CEO and write SOPs for the brand playbook
- Work directly with the founder to scale a profitable DTC pet brand from $50M+ toward $100M+
Requirements
- Fully remote, full-time, based in Canada, the United Kingdom or Ireland
- Fluent in English
- 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered
- Experience building awareness and goodwill for a consumer brand through causes, events and PR
- Experience planning and shipping brand moments end to end, on time and on budget, across many partners
- Experience running nonprofit or shelter partnerships that were real, measured and credible
- Experience turning moments into stories that press and customers repeat, with demonstrable press wins
- Experience running campaigns for a North American audience
- Ability to run events and partners remotely through agencies, partners and local contractors
- Sharp eye for on-brand work and consistency across every touchpoint
- Ability to tie brand work to measurable results such as branded search, word of mouth and press
- Willingness to work overtime or weekends if needed
- Excellent cultural fit according to the company's values
- Excited to work closely with the founder and help scale the company
- Pet industry experience is a bonus
Benefits
- Fully remote work arrangement
- Bonus of 10–20% of base salary
- Contractor arrangement with monthly invoicing
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