Senior GTM strategy manager leading consulting engagements for Marketbridge, which builds unified go - to - market systems for B2B brands. Designing revenue, sales, partner, and marketing strategies to improve clients’ growth and performance.
About the role
- Associate Director shaping influencer strategies for Later’s AI-powered marketing platform. Developing proposals, benchmarks, and strategic reviews to help enterprise brands drive campaign revenue and performance.
Responsibilities
- Craft outcome-driven influencer marketing and social media marketing strategies for existing and prospective accounts
- Collaborate with Sales on new business proposals, including research, insights, campaign concepts, creator examples, and outcome expectations
- Collaborate with Account Management and services to prepare Strategic Business Reviews for accounts paying Later $50,000 or more annually
- Build and maintain influencer marketing and social media marketing best practices across industries, platforms, and objectives
- Build and maintain industry performance benchmarks such as CPE, CPM, and engagement rate
- Use benchmarks when crafting strategies, proposals, and Strategic Business Reviews
- Collaborate with strategy, sales, account management, services, marketing, and product teams
- Stay current on industry trends, best practices, and emerging technologies
Requirements
- Bachelor's degree in Business Administration, Marketing, or related field
- 5+ years of experience in the Influencer Marketing and Social Media Marketing landscape
- Expert-level working knowledge of influencer marketing and social media marketing
- Proven success creating and delivering influencer strategies for enterprise-grade B2C consumer brands
- Excellent project management and cross-functional coordination skills
- Excellent customer-facing communication, presentation, and storytelling skills
- Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams
- Proficiency in CRM software such as Salesforce
- Proficiency in collaboration software including GSuite, Slack, and Zoom
- Proficiency in Influencer Marketing, Social Media Management, and Affiliate Marketing software
- Paid social advertising proficiency is a plus
Benefits
- Various benefits plans for permanent team members
- Market-based and data-driven compensation
- Compensation evaluated bi-annually, including performance and market-related factors
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