CRM Specialist – Strategy, Customer Journey

Posted 21 hours ago

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About the role

  • CRM Specialist mapping and optimizing customer journeys for Level, an AI-powered performance marketing agency. Querying enterprise CRM data and building lifecycle strategies across U.S. and Canadian clients.

Responsibilities

  • Support and facilitate customer journey discovery through client and internal workshops and interviews
  • Build current-state and future-state customer journey maps
  • Identify friction points, drop-off moments, and missed opportunities
  • Translate insights into prioritized, measurable recommendations with business cases
  • Query CRM data to validate hypotheses, size audiences, and diagnose performance issues
  • Assess CRM data and data-model health and recommend practical fixes
  • Define audience segmentation strategies and personalization frameworks
  • Translate journey strategy into implementation-ready requirements
  • Configure, build, or adjust CRM journeys, segments, and campaigns
  • Partner with CRM specialists and developers to review build logic, entry/exit criteria, and decisioning
  • Define KPIs and measurement plans, analyze performance, and design A/B, holdout, and multivariate tests
  • Present findings and recommendations to internal teams and client stakeholders
  • Propose solutions for architecture-level or cross-team issues
  • Document journey maps, data findings, and recommendations
  • Experiment with AI tools, document learnings, and share use cases

Requirements

  • Experience contributing to customer journey mapping or customer experience work, from discovery through recommendations
  • Hands-on experience in at least one of Salesforce Marketing Cloud, Adobe Campaign / Adobe Journey Optimizer, or Microsoft Dynamics 365, with working familiarity in at least one other
  • Ability to independently access, query, and interpret CRM data using SQL, data extensions, Adobe workflows and queries, Advanced Find, FetchXML, or views
  • Strong lifecycle marketing understanding
  • Ability to translate strategy into implementation requirements and build or adjust journeys and segments
  • Comfort with data analysis and measurement, including defining KPIs, reading performance trends, and designing tests
  • Good facilitation, storytelling, and presentation skills
  • Clear written and verbal communication
  • Bachelor's degree in Marketing, Information Systems, Business, Computer Science, or a related field, or 4 additional years of equivalent professional experience
  • 3 to 5 years of experience in CRM, lifecycle marketing, or customer experience
  • Hands-on work in an enterprise CRM or marketing automation platform
  • Exposure to journey strategy or customer experience projects
  • Ability to use AI tools as part of the role
  • Must reside in the United States or Canada
  • Visa sponsorship is unavailable

Benefits

  • Fully remote across the U.S. & Canada
  • Monthly WFH stipend
  • Summer Fridays
  • Unlimited PTO (U.S.)
  • Competitive vacation (Canada)
  • Parental/family leave options
  • Comprehensive health benefits
  • Mental health support
  • Company-paid disability and life coverage
  • Employer retirement contributions: 401(k) in the U.S. and RRSP match in Canada
  • Quarterly performance reviews
  • Career advancement opportunities

Job type

Full Time

Experience level

Mid levelSenior

Salary

$100,000 per year

Degree requirement

Bachelor's Degree

Tech skills

CloudSQL

Location requirements

RemoteCanada

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