Bid Strategy Lead owning complex public - sector RFPs for Think Research, a Canadian health technology company. Building bid processes, content libraries and submission systems across digital health products.
About the role
- Senior Strategy Director leading full-funnel marketing strategy for Level, an AI-powered performance marketing agency. Aligning media, creative, SEO, CRM, web, and analytics teams around measurable client growth.
Responsibilities
- Lead strategic direction for high-impact priority client engagements
- Guide discovery, develop strategy briefs, and translate business challenges into actionable plans
- Develop annual and quarterly growth roadmaps tied to measurable outcomes
- Define business objectives, growth priorities, audience insights, positioning, channel approach, investment logic, and measurement frameworks
- Lead audience insights, competitive analysis, and market intelligence
- Define channel mix, sequencing, investment logic, and full-funnel media plans
- Collaborate with media, CRM, SEO, digital experience, creative, web, and analytics leaders
- Establish measurement frameworks and interpret performance signals
- Lead strategic narratives for Quarterly Business Reviews and planning discussions
- Act as strategic partner to client stakeholders on growth opportunities and recommendations
- Align KPIs, messaging, channel strategies, and measurement frameworks across disciplines
- Equip account and delivery teams with strategic frameworks and guidance
- Contribute to agency-wide strategy frameworks, playbooks, and planning tools
- Contribute to agency thought leadership, category playbooks, growth narratives, and new business opportunities
- Occasionally travel for company events and industry conferences
Requirements
- 5+ years of experience in marketing strategy, integrated strategy, brand strategy, media strategy/planning, or growth strategy within an agency or client-side environment
- Strong experience developing integrated marketing strategies across multiple channels and disciplines
- Proven media strategy and planning experience
- Ability to architect full-funnel, multi-stage media plans beyond performance marketing
- Ability to translate business objectives into clear strategic direction
- Strong analytical skills using performance data, research, and market intelligence
- Systems-thinking mindset connecting messaging, channels, customer experience, and measurement
- Excellent storytelling and communication skills
- Strong facilitation and collaboration skills
- Executive presence when presenting to senior client stakeholders
- Strong organizational skills and ability to manage multiple planning cycles and initiatives
- Comfort operating in ambiguous environments
- Experience building media strategies across the full customer journey
- Experience developing cross-channel, integrated marketing strategies
- Experience guiding annual planning, strategic roadmapping, and growth discussions with clients
- Experience collaborating across media, creative, digital experience, CRM, and analytics teams
- Bachelor’s degree in marketing, business, communications, or a related field
- Proficiency with AI tools such as ChatGPT, Midjourney, Claude, and Perplexity
- Willingness to continuously experiment with, document, and share AI tool use
- Industry experience in CPG or B2B is an asset but not required
- Experience in the education sector is strongly preferred
- Must reside in the United States or Canada
- Employer is unable to sponsor visas
Benefits
- Fully remote across the U.S. & Canada
- Monthly WFH stipend
- Summer Fridays
- Unlimited PTO (U.S.)
- Competitive vacation (Canada)
- Parental/family leave options
- Comprehensive health benefits
- Mental health support
- Company-paid disability and life coverage
- Employer retirement contributions: 401(k) in the U.S. and RRSP match in Canada
- Quarterly performance reviews
- Career advancement opportunities
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