CMO leading marketing, pipeline creation, and go - to - market strategy for Knak’s AI - powered campaign production platform. Building the marketing organization and establishing a new enterprise category.
About the role
- Marketing strategy director leading Manulife Bank go-to-market campaigns, experience roadmaps, and lending value streams. Managing strategists and influencing executives to drive banking growth.
Responsibilities
- Lead, mentor, and develop a team of marketing strategists
- Own and evolve the Manulife Bank customer and advisor experience marketing roadmap
- Lead value streams for Specialized Lending, Residential Lending, and Retail Products
- Develop and execute go-to-market campaigns for Manulife Bank products and capabilities
- Influence and collaborate with executives and cross-functional partners
- Monitor and assess go-to-market initiative performance
- Use data-driven insights to refine strategy, improve execution, and increase market impact
- Track marketing landscape, industry trends, and competitive dynamics
- Recommend innovative strategies to maintain differentiation and momentum
- Engage internal partners and distribution stakeholders, including advisors, to inform strategic direction
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field required
- Master’s degree preferred
- Extensive experience in strategic marketing, with a focus on go-to-market planning and audience engagement
- Proven track record leading high-performing teams and delivering impactful marketing strategies
- Strong understanding of banking, financial services dynamics, and distribution/audience needs
- Excellent analytical skills and ability to interpret data into actionable insights
- Exceptional communication and interpersonal skills; ability to influence and build relationships at all levels
- Ability to manage multiple projects simultaneously and meet deadlines
- Proficiency in marketing tools, CRM systems, and analytics platforms
Benefits
- Incentive programs and incentive compensation tied to business and individual performance
- Health, dental, mental health, and vision benefits
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans, including pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays, vacation, personal, and sick days in Canada
- Statutory leaves of absence
- Flexible work environment
- Learning and career growth opportunities
- Workplace inclusion and well-being support
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Senior Director leading global downstream marketing for Venus Concept, a medical aesthetic technology leader. Driving commercialization, demand generation, brand growth, and sales enablement.
Senior Director leading global downstream marketing for Venus Concept’s medical aesthetic technologies. Driving commercialization, demand generation, sales enablement, and market growth.
Marketing director driving consumer visitation, revenue, and new experience launches for Pursuit’s Banff Jasper hospitality and attractions collection. Leading six marketing professionals across Alberta destinations.
Head of Marketing scaling PERGOLUX’s Scandinavian - inspired pergola and outdoor - living e - commerce business in the US market. Leading performance marketing, media investment, measurement, and the local team.
Director of Marketing driving full - funnel demand, product - led growth, and positioning for Wiza's B2B prospecting platform. Building marketing programs and team capacity across North America.
Product Marketing Director shaping messaging, launches, and enablement for Calix’s managed networking hardware, software, and services. Driving scalable growth through MSP and channel - partner ecosystems.
Senior Marketing Executive leading campaigns, content, and marketing strategy for Kainos’s Workday Services Practice. Driving brand awareness, recruitment, leads, and sales pipeline growth.
Head of Marketing for a food - as - medicine startup developing evidence - based nutrition products. Leading B2B2C growth, patient conversion, brand, acquisition, and product launches.
Director leading marketing technology strategy, activation, and consulting for B2B brands. Overseeing enterprise platforms, campaigns, client solutions, and high - performing delivery teams.