VP of Marketing driving revenue growth for Payarc's payment - processing technology business. Owning demand generation, HubSpot revenue operations, brand strategy, and Agent/ISV channel expansion.
About the role
- Marketing strategy director leading Manulife Bank go-to-market campaigns, experience roadmaps, and lending value streams. Managing strategists and influencing executives to drive banking growth.
Responsibilities
- Lead, mentor, and develop a team of marketing strategists
- Own and evolve the Manulife Bank customer and advisor experience marketing roadmap
- Lead value streams for Specialized Lending, Residential Lending, and Retail Products
- Develop and execute go-to-market campaigns for Manulife Bank products and capabilities
- Influence and collaborate with executives and cross-functional partners
- Monitor and assess go-to-market initiative performance
- Use data-driven insights to refine strategy, improve execution, and increase market impact
- Track marketing landscape, industry trends, and competitive dynamics
- Recommend innovative strategies to maintain differentiation and momentum
- Engage internal partners and distribution stakeholders, including advisors, to inform strategic direction
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field required
- Master’s degree preferred
- Extensive experience in strategic marketing, with a focus on go-to-market planning and audience engagement
- Proven track record leading high-performing teams and delivering impactful marketing strategies
- Strong understanding of banking, financial services dynamics, and distribution/audience needs
- Excellent analytical skills and ability to interpret data into actionable insights
- Exceptional communication and interpersonal skills; ability to influence and build relationships at all levels
- Ability to manage multiple projects simultaneously and meet deadlines
- Proficiency in marketing tools, CRM systems, and analytics platforms
Benefits
- Incentive programs and incentive compensation tied to business and individual performance
- Health, dental, mental health, and vision benefits
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans, including pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays, vacation, personal, and sick days in Canada
- Statutory leaves of absence
- Flexible work environment
- Learning and career growth opportunities
- Workplace inclusion and well-being support
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