Head of Marketing scaling a Canadian creator marketing platform from $12M to $100M ARR. Leading PLG, enterprise campaigns, brand, team, agencies, and AI - enabled marketing execution.
About the role
- Head of Marketing Operations leading attribution, martech, analytics, and planning. Measuring pipeline performance for Cohere, a security-first enterprise AI company.
Responsibilities
- Lead marketing operations and analytics at Cohere
- Manage the marketing operations, automation, and analytics and data operations staff
- Hire to fill capability gaps
- Integrate acquired companies’ systems and data into Cohere’s technology stack
- Own and document the marketing attribution methodology
- Obtain sign-off from Marketing, Revenue Operations, and Finance
- Present marketing’s pipeline contribution to the executive team each quarter
- Direct analysts in evaluating campaign and channel return on spend for Growth and Demand, Events, and Product Marketing
- Own Marketo, Looker, GA4, 6sense, and the campaign and lead side of Salesforce
- Manage forms, nurture, lead lifecycle, scoring, and routing
- Structure campaign data and reconcile target-account data to the governed account list
- Establish data change controls with Revenue Operations
- Run A/B testing on nurture programs and forms
- Consolidate tools and dashboards toward governed metric sources
- Own the martech and operations budget
- Track marketing budget and headcount
- Build pipeline and capacity models for marketing planning
- Report to the VP of Brand and collaborate with the Marketing Chief of Staff, Growth and Demand, Product Marketing, Revenue Operations, Sales Operations, and Finance
- Deliver first-year milestones including a governed executive dashboard, rebuilt lead routing, reconciled target-account reporting, reproducible quarterly attribution, reduced stack size, production marketing workflows using agents, and planning models
Requirements
- 10+ years in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth company
- Experience managing a marketing operations and analytics team and its martech budget
- Experience setting priorities across operations, automation, and analytics specialists and hiring to fill gaps
- Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing, and synchronization between the systems
- Experience configuring Marketo and Salesforce personally
- Experience owning a multi-touch attribution model end to end and defending its definitions to a CFO or executive team
- SQL proficiency
- Comfort with a governed BI layer such as Looker
- Experience running the data side of an account-based motion, including target-account list hygiene
- Experience working closely with Revenue Operations and Sales Operations
- Experience in enterprise, regulated, or public-sector buying environments
- Knowledge of GDPR and CASL as they apply to lead handling
- Current use of AI and automation in the team’s work
- Enterprise AI, infrastructure, or developer-platform marketing experience preferred
- Experience building agentic or LLM-based workflows in GTM operations preferred
- Product-led funnel instrumentation alongside a sales-led pipeline preferred
- Experience consolidating an inherited martech stack or merging systems after an acquisition preferred
Benefits
- Weekly lunch stipend of $75/£75 or equivalent in local currency
- Full health and dental benefits
- Separate mental health budget
- RRSP matching
- 401K
- Pension Scheme
- 100% parental leave top-up for up to 6 months, for either parent
- Annual enrichment benefits for arts and culture, fitness/wellness, quality time, and workspace improvement
- Education and learning stipend for conferences, courses, and coaching
- 6 weeks of paid vacation (30 working days)
- Budget for traveling to other offices if remote
- Annual company offsite
- Daily lunch program, snacks, and community/social events for office-based employees
- Co-working benefit for employees not near an office
- $500 home office stipend
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