Marketing director leading brand, demand generation, and digital strategy for ASSA ABLOY’s access solutions business in Canada. Managing multi - brand growth, communications, agencies, and performance.
About the role
- Marketing strategy director guiding planning, budgets, reporting, and AI transformation for Manulife’s Retirement and Wealth business. Leading cross-functional alignment across Canada and the US.
Responsibilities
- Lead annual and in-year marketing strategy and planning for Retirement and Wealth Marketing
- Translate enterprise and business priorities into marketing objectives and investment choices
- Coordinate dependencies, trade-offs, and changes across portfolios and initiatives
- Establish planning, governance, reporting, and decision-making forums
- Prepare decision-ready materials and ensure timely follow-through on commitments
- Identify and escalate delivery risks, resource constraints, and cross-functional dependencies
- Define and monitor marketing KPIs and campaign effectiveness across regions
- Prepare monthly business reporting for global marketing and quarterly KPI and accomplishment reporting
- Use AI, insights, and analytics to support planning, executive reporting, activity evaluation, measurement, and efficiency improvements
- Lead annual budget planning and ongoing budget tracking and forecasting
- Coordinate monthly budget and expense reviews with Finance and marketing leaders
- Prepare financial reporting for leadership and recommend forecast, spending, and resource adjustments
- Partner with Finance and Procurement on financial assumptions, vendor and marketing technology selection, commitments, and approvals
- Serve as the central contact for strategic funding requests and support business cases
- Lead NPS insights, reporting, and operations for Retirement and Wealth
- Manage reporting on rNPS, tNPS, CDA, and progress against targets
- Lead preparation for the Retirement and Wealth tNPS Acceleration Forum
- Coordinate action plan tracking and follow-through with business partners
- Collaborate with marketing leaders, business partners, Finance, Analytics, agencies, and vendors
- Support team capability development and change adoption
- Track employee engagement, analyze team meeting surveys, and coordinate action planning
- Champion AI adoption across Marketing and measure value from AI investments
- Report directly to the Head of Retirement and Wealth Marketing as a member of the marketing leadership team
Requirements
- Bachelor's degree
- 8–10+ years of experience in the asset management or related industry
- Agency experience required
- Management experience preferred
- Knowledge of the investment industry, markets, products, and investment concepts
- Knowledge of the asset management regulatory environment and guidelines
- Excellent organizational and prioritization skills
- Excellent communication and presentation skills
- Creative, innovative, and connected thinker with a solution-oriented approach
- Ability to build and maintain collaborative relationships across the organization
- Budget and financial management expertise, including planning, forecasting, expense and variance analysis, and financial reporting
- Ability to partner with Finance on funding priorities and trade-offs within approved budgets
- Ability to apply AI, technology, and data to planning, insights, reporting, and operations
- Intellectual curiosity and adaptability, with the ability to lead change and help teams adopt AI, new technologies, and new ways of working
- If located in Québec, proficiency in English and French is required to support clients from various provinces outside Québec
Benefits
- Incentive programs and incentive compensation tied to business and individual performance
- Health insurance
- Dental insurance
- Mental health benefits
- Vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans, including pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays, vacation, personal, and sick days in Canada
- Statutory leaves of absence
- Flexible working environment
- Learning and career growth opportunities
- Well-being and inclusion support
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