CMO leading marketing, pipeline creation, and go - to - market strategy for Knak’s AI - powered campaign production platform. Building the marketing organization and establishing a new enterprise category.
About the role
- Senior Director leading global downstream marketing for Venus Concept, a medical aesthetic technology leader. Driving commercialization, demand generation, brand growth, and sales enablement.
Responsibilities
- Create and execute go-to-market strategies and programs to achieve commercial plans, business objectives, and market-share growth
- Develop and execute commercialization plans for new and existing products
- Deliver differentiated value aligned with brand strategic objectives
- Build and execute downstream marketing initiatives for targeted customer audiences
- Create branded digital, social, and print campaigns
- Develop and implement distributor and subsidiary support processes for compliant, brand-aligned positioning and messaging worldwide
- Manage the downstream marketing budget, track ROI, analyze and report KPI performance, and optimize channel spend
- Collaborate with upstream marketing and other departments on marketing programs for new products and offerings
- Design training programs and develop medical educational content and customer resources with internal teams and external partners
- Create sales enablement programs and tools supporting customer engagement, acquisition, conversion, and retention
- Serve as the product’s digital voice and optimize channels and demand-generation strategies
- Monitor brand performance, market research, and analysis
- Champion products within the organization and aesthetic community
- Develop customer relationships and extract field and market insights to refine messaging, segmentation, and operating plans
- Provide internal thought leadership and stay current on medical aesthetics trends through field engagement, research, advisory boards, congresses, and associations
- Manage a team of 3-5 people
- Report to the Chief Product Officer
Requirements
- 5-7 years of marketing experience with a proven track record of growth and success in the medical aesthetic device industry
- Bachelor’s degree in business or marketing
- Experience in brand and product marketing
- Experience in omni-channel marketing and digital knowledge
- Experience managing people and external resources
- B2B and B2C experience mandatory
- Capable and willing to switch between hands-on tasks and strategic thinking
- Aptitude to distill data to action and understanding of metric-driven marketing
- Ability to manage through ambiguity and deliver against tight deadlines in a fast-paced environment
- Strong interpersonal and presentation skills and ability to work cross-functionally
- Ability to communicate effectively with technical and non-technical individuals
- Positive attitude, team-player, hands-on, creative
- Independent learner and flexible in nature
- Ability to travel 25% of the time
Benefits
- Comprehensive benefits package starting on Day 1
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- RRSP match
- Equal opportunity, diversity and inclusion commitment
- Disability accommodations during each stage of the recruitment process
- Endless Opportunities
- Opportunities to Foster Innovation
- Best-in-Class Offering culture
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Senior Director leading global downstream marketing for Venus Concept’s medical aesthetic technologies. Driving commercialization, demand generation, sales enablement, and market growth.
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