Senior Director leading global downstream marketing for Venus Concept’s medical aesthetic technologies. Driving commercialization, demand generation, sales enablement, and market growth.
About the role
- Head of Marketing for a food-as-medicine startup developing evidence-based nutrition products. Leading B2B2C growth, patient conversion, brand, acquisition, and product launches.
Responsibilities
- Build and execute the company’s marketing strategy across its B2B2C business model
- Manage, coach, and develop the internal marketing team
- Determine which capabilities should be built internally and which should remain with external partners
- Lead hiring, agency selection, and vendor-management processes as needed
- Develop and execute a conversion-rate optimization strategy across the patient journey
- Test messaging, content, and digital experiences to identify the strongest conversion levers
- Create a best-in-class experience for patients engaging through the website, phone, e-commerce, and digital-health channels
- Use CRM, email, SMS, e-commerce, chat, social media, and other automation tools to improve engagement and conversion
- Partner with sales to attract and retain surgeon customers and strengthen relationships with their teams
- Create and improve sales materials based on evolving market needs
- Build inbound demand through content, search, social media, advertising, and other relevant channels
- Oversee trade shows, educational programs, and other marketing events
- Lead brand initiatives across messaging, packaging, web, content, social media, public relations, advertising, events, and sales materials
- Direct internal and external creative resources to ensure consistent, effective execution across channels
- Develop and execute go-to-market strategies for new products and services
- Lead product rollouts and limited-market releases
- Partner across the organization to align messaging, channels, resources, and execution
- Stay closely connected to surgeon, staff, and patient needs
- Monitor changing market conditions and adapt marketing strategies accordingly
- Partner with research and development to help influence the innovation roadmap
- Lead day-to-day relationships with creative, web, email, and other fractional partners
- Establish clear priorities, deliverables, timelines, and measures of success
- Ensure marketing resources and budgets are directed toward the strongest opportunities
- Analyze performance and use data to guide recommendations and decisions
Requirements
- Five or more years of experience in marketing, project management, or marketing leadership
- Experience in consumer health, wellness, food, food-tech, nutrition, medical products, or another regulated consumer category
- Strong background in brand, consumer, product, or e-commerce marketing across B2B, B2C, or B2B2C business models
- Experience improving conversion through customer journey, content, website, email, e-commerce, or funnel experimentation
- Ability to translate complex clinical or technical information into clear, approachable consumer messaging
- Experience developing and managing multiple channels, including web, email, CRM, social media, search, public relations, events, and sales enablement
- Demonstrated success managing people, agencies, vendors, or fractional service providers
- Strong project-management skills with the ability to oversee multiple priorities and partners simultaneously
- Experience developing go-to-market strategies and launching new products or services
- Ability to analyze performance data, identify opportunities, and make recommendations based on results
- Excellent communication, collaboration, and relationship-building skills
- Experience working in a startup or growth-stage environment is strongly preferred
- Passion for improving health outcomes and helping shape the future of healthcare through nutrition
Benefits
- Hybrid schedule with three days per week in the office
- Opportunity to work for a venture-backed, food-as-medicine startup
- Opportunity to help shape the future of healthcare through nutrition
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Degree requirement
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