Director leading marketing data strategy, architecture, and analytics for Marketbridge, an integrated growth consulting and marketing services firm. Advising clients and developing teams across complex marketing technology ecosystems.
About the role
- VP of Marketing driving revenue growth for Payarc's payment-processing technology business. Owning demand generation, HubSpot revenue operations, brand strategy, and Agent/ISV channel expansion.
Responsibilities
- Own Payarc's marketing function as a revenue-first, lead-generation engine accountable for marketing's contribution to the combined sales plan
- Own the annual marketing plan and marketing's contribution to combined sales plan gross profit, prioritizing Agent and ISV channel growth
- Own overall marketing strategy, including website, social media, brand and reputation management, trade shows, and events
- Own lead generation through MQL, lead scoring, re-warming journeys, and outbound infrastructure
- Manage the MQL-to-SQL handoff with Business Development and remain engaged through activation and ongoing gross profit
- Own HubSpot CRM and revenue operations infrastructure, including administration, automation, attribution, reporting, data governance, and reporting standards
- Build, manage, and develop the marketing team; set priorities, deadlines, and performance expectations
- Operate an AI-supported model to scale marketing output and manage team capacity
- Manage the marketing budget, vendors, and contractor capacity
- Maintain brand standards, reputation management, and website performance in service of revenue outcomes
- Represent Payarc at industry events and trade shows and own event ROI
- Develop partner relationships producing case studies, testimonials, and co-marketing opportunities
Requirements
- 10+ years of progressive marketing experience
- 5+ years leading a marketing function or channel marketing organization
- Payments, fintech, or merchant services industry experience required
- Agent/ISO or ISV channel marketing experience strongly preferred
- Track record of building demand generation programs measured on sourced pipeline and revenue
- Established presence in payments industry networks and trade associations preferred
- Demonstrated ownership of a sourced revenue or pipeline number
- Deep payments industry fluency, including agent/ISO channel dynamics, residual economics, and ISV/SaaS partnership models
- Hands-on HubSpot proficiency, including workflows, lead scoring, attribution, and reporting
- Working command of AI tools in marketing production, including brand management, lead generation, project management, and CRM management
- Direct, accountable communication style and ability to operate against hard due dates and documented priorities
- Ability to lead a small team through scale
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience
- Ability to travel to trade shows, partner meetings, company events, and industry conferences as needed
Benefits
- Remote work
- Travel to trade shows, partner meetings, company events, and industry conferences as needed
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