Senior Director leading global downstream marketing for Venus Concept’s medical aesthetic technologies. Driving commercialization, demand generation, sales enablement, and market growth.
About the role
- VP of Marketing driving revenue growth for Payarc's payment-processing technology business. Owning demand generation, HubSpot revenue operations, brand strategy, and Agent/ISV channel expansion.
Responsibilities
- Own Payarc's marketing function as a revenue-first, lead-generation engine accountable for marketing's contribution to the combined sales plan
- Own the annual marketing plan and marketing's contribution to combined sales plan gross profit, prioritizing Agent and ISV channel growth
- Own overall marketing strategy, including website, social media, brand and reputation management, trade shows, and events
- Own lead generation through MQL, lead scoring, re-warming journeys, and outbound infrastructure
- Manage the MQL-to-SQL handoff with Business Development and remain engaged through activation and ongoing gross profit
- Own HubSpot CRM and revenue operations infrastructure, including administration, automation, attribution, reporting, data governance, and reporting standards
- Build, manage, and develop the marketing team; set priorities, deadlines, and performance expectations
- Operate an AI-supported model to scale marketing output and manage team capacity
- Manage the marketing budget, vendors, and contractor capacity
- Maintain brand standards, reputation management, and website performance in service of revenue outcomes
- Represent Payarc at industry events and trade shows and own event ROI
- Develop partner relationships producing case studies, testimonials, and co-marketing opportunities
Requirements
- 10+ years of progressive marketing experience
- 5+ years leading a marketing function or channel marketing organization
- Payments, fintech, or merchant services industry experience required
- Agent/ISO or ISV channel marketing experience strongly preferred
- Track record of building demand generation programs measured on sourced pipeline and revenue
- Established presence in payments industry networks and trade associations preferred
- Demonstrated ownership of a sourced revenue or pipeline number
- Deep payments industry fluency, including agent/ISO channel dynamics, residual economics, and ISV/SaaS partnership models
- Hands-on HubSpot proficiency, including workflows, lead scoring, attribution, and reporting
- Working command of AI tools in marketing production, including brand management, lead generation, project management, and CRM management
- Direct, accountable communication style and ability to operate against hard due dates and documented priorities
- Ability to lead a small team through scale
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience
- Ability to travel to trade shows, partner meetings, company events, and industry conferences as needed
Benefits
- Remote work
- Travel to trade shows, partner meetings, company events, and industry conferences as needed
Job title
Job type
Experience level
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