Marketing strategy director leading Manulife Bank go - to - market campaigns, experience roadmaps, and lending value streams. Managing strategists and influencing executives to drive banking growth.
About the role
- Director leading marketing technology strategy, activation, and consulting for B2B brands. Overseeing enterprise platforms, campaigns, client solutions, and high-performing delivery teams.
Responsibilities
- Lead strategy and technical implementation for enterprise marketing technology engagements
- Translate marketing and business objectives into scalable activation architectures across marketing automation, CRM, ABM, and customer engagement platforms
- Design and govern marketing technology solutions that improve campaign effectiveness, operational efficiency, and data quality
- Modernize client technology ecosystems through automation, integration, and emerging platform capabilities
- Oversee implementation of multi-channel marketing programs across email, nurture, ABM, events, digital advertising, and web experiences
- Establish scalable campaign operations, QA standards, deployment processes, and governance models
- Ensure activation teams execute with speed, accuracy, and operational excellence
- Lead discovery sessions, solution workshops, roadmap development, and technology recommendations
- Present implementation strategies and architecture recommendations to senior stakeholders
- Build relationships with client Marketing Operations, Revenue Operations, IT, and Marketing leadership teams
- Lead, coach, mentor, and develop a team of Marketing Technology professionals
- Plan resources and establish best practices, technical standards, and documentation
- Support new business pursuits, scope implementation efforts, estimate delivery approaches, and contribute to proposals and solution presentations
- Identify expansion opportunities within existing client relationships
- Contribute to new Marketing Technology service offerings, methodologies, accelerators, and thought leadership
- Report to the Senior Director, Marketing Technology
Requirements
- 7+ years of experience in Marketing Technology, Marketing Operations, Revenue Operations, or Marketing Automation consulting
- 3+ years leading teams in an agency, consulting, or enterprise environment
- Deep expertise with enterprise marketing technology platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Demandbase, 6Sense, or similar
- Strong understanding of CRM platforms, particularly Salesforce, HubSpot, and MS Dynamics
- Strong understanding of B2B marketing principles, best practices, and methodologies
- Experience designing scalable campaign operations and marketing automation programs
- Familiarity with LinkedIn, Google Ads, Influ2, Google Analytics, and Google Tag Manager
- Experience leading complex platform implementations, integrations, and operational transformation initiatives
- Ability to translate business strategy into technical solutions and operational processes
- Exceptional communication and executive presentation skills
- Experience contributing to business development, solution design, and proposal development
- Agency or consulting experience strongly preferred
- Must be eligible to work in the United States or Canada without visa sponsorship
Benefits
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- Closed from Christmas to New Year’s
- Comprehensive medical benefits
- Free premium access to the Calm app
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability coverage
- AD&D coverage
- Professional development fund ($500)
- Continuous learning programs
- Company-provided laptop and accessories
- Monthly Wi-Fi and cell stipend
- Exclusive discounts through Perkopolis
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