Marketing director driving consumer visitation, revenue, and new experience launches for Pursuit’s Banff Jasper hospitality and attractions collection. Leading six marketing professionals across Alberta destinations.
About the role
- Senior Director leading global downstream marketing for Venus Concept’s medical aesthetic technologies. Driving commercialization, demand generation, sales enablement, and market growth.
Responsibilities
- Create and execute go-to-market strategies and programs to achieve commercial plans, business objectives, and grow market share
- Develop and execute commercialization plans for new and existing products
- Develop downstream marketing initiatives for targeted customer audiences, including branded digital, social, and printed campaigns
- Implement distributor and subsidiary support processes for compliant, brand-aligned positioning and messaging worldwide
- Manage the downstream marketing budget, track ROI, analyze and report KPI performance, and optimize channel spend
- Collaborate with upstream marketing and other departments on marketing programs for new products and offerings
- Design training programs and develop medical educational content and resources with internal teams and external partners
- Create sales enablement programs and tools supporting customer engagement, acquisition, conversion, and retention
- Serve as the product’s digital voice and optimize channels and demand-generation strategies
- Monitor brand performance, market research, and analysis
- Champion products and build excitement within the organization and aesthetic community
- Develop customer relationships and use field and market intelligence to refine messaging, segmentation, and strategic operating plans
- Provide strategic thought leadership and stay current on medical aesthetics trends through field engagement, research, advisory boards, congresses, and associations
- Manage a team of 3-5 people
- Report to the Chief Product Officer
Requirements
- 5-7 years of marketing experience with a proven track record of growth and success in the medical aesthetic device industry
- Bachelor’s degree in business or marketing
- MBA preferred
- Experience in brand and product marketing
- Experience in omnichannel marketing and digital knowledge
- Experience managing people and external resources
- B2B and B2C experience mandatory
- Capable and willing to switch between hands-on tasks and strategic thinking
- Aptitude to distill data to action and understanding of metric-driven marketing
- Ability to manage through ambiguity and deliver against tight deadlines in a fast-paced environment
- Strong interpersonal and presentation skills and ability to work cross-functionally
- Ability to communicate effectively with technical and non-technical individuals
- Positive attitude, team-player, hands-on, creative
- Independent learner and flexible in nature
- Ability to travel 25% of the time
Benefits
- Comprehensive benefits package starting on Day 1
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- RRSP match
- Accommodation available on request for qualified candidates with disabilities
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