Senior Director leading global downstream marketing for Venus Concept’s medical aesthetic technologies. Driving commercialization, demand generation, sales enablement, and market growth.
About the role
- Director of Marketing driving full-funnel demand, product-led growth, and positioning for Wiza's B2B prospecting platform. Building marketing programs and team capacity across North America.
Responsibilities
- Develop Wiza's marketing strategy and drive the next phase of growth
- Own full-funnel demand from awareness to closed revenue across organic, paid, content, lifecycle, and product-led channels
- Own sourced and influenced pipeline and direct external paid-media partners
- Sharpen positioning and messaging across prospecting, list building, CRM enrichment, upkeep, and API use cases
- Lead product marketing and launches to educate customers and the market about new platform capabilities
- Partner with Product to improve product-led growth and convert free users to paid users, individuals to teams, and developers to API spend
- Help select new market segments and build programs to reach them
- Partner with RevOps on attribution, funnel conversion, cost per opportunity, and signup-to-customer measurement
- Present marketing metrics to GTM leadership monthly and set the agenda
- Build a high-performing marketing team, with an open headcount available on day one
Requirements
- 7+ years in B2B marketing, with real depth in demand generation and ownership of a full funnel
- Experience marketing a product with both a sales-led and a self-serve motion
- Track record of building from 0 to 1: campaigns, pages, launches, and programs designed and shipped, with measurable results
- Strong product marketing instincts and ability to turn technical capabilities into buyer-focused stories
- Fluency in HubSpot, paid channels, SEO tooling, web platforms such as Webflow, and analytics
- Experience building AI workflows with Claude or similar and a point of view on AI's impact on marketing
- Comfort answering questions independently in HubSpot or a BI tool
- Leadership skills and a strong instinct for the skill set needed in a first hire
Benefits
- Competitive compensation
- Extended Health Benefits (Medical, Dental & Vision)
- Flexible Vacation Policy
- Remote Work From Anywhere In North America
- Access To Our Toronto Office Space
- Training & Development
- Regular In-Person Events With Your Teammates
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Degree requirement
No Education Requirement
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