VP of Marketing driving revenue growth for Payarc's payment - processing technology business. Owning demand generation, HubSpot revenue operations, brand strategy, and Agent/ISV channel expansion.
About the role
- Director leading marketing data strategy, architecture, and analytics for Marketbridge, an integrated growth consulting and marketing services firm. Advising clients and developing teams across complex marketing technology ecosystems.
Responsibilities
- Lead marketing data strategy and architecture across complex client environments.
- Define how marketing data is captured, integrated, transformed, governed, activated, and measured.
- Establish reusable methodologies, standards, and intellectual property for data architecture, integration, quality, automation, measurement readiness, and analytics delivery.
- Own scalable marketing data solutions spanning CRM, marketing automation, media and ABM platforms, web analytics, data warehouses, BI environments, and marketing and sales systems.
- Translate business and marketing strategies into data, integration, segmentation, measurement, and reporting requirements.
- Oversee ETL processes, APIs, cloud connectors, workflow automation, SQL- and Python-based solutions, and data preparation across platforms.
- Establish data quality and governance standards for accurate, consistent, accessible, secure, and reliable marketing data.
- Advance marketing measurement and analytics capabilities, including KPI frameworks, reporting structures, and analytical approaches.
- Connect data infrastructure, measurement, and analytics to marketing decisions and business outcomes.
- Serve as a senior trusted advisor to client Marketing Operations, Analytics, Technology, and Marketing leaders.
- Lead discovery and solution-design engagements, document requirements, identify gaps, and develop future-state recommendations and implementation roadmaps.
- Evaluate emerging data, analytics, automation, and AI capabilities.
- Lead and develop Marketing Data & Analytics talent through coaching, technical guidance, performance management, and career development.
- Guide team resourcing and delivery quality across multiple client engagements.
- Support new business and organic growth through discovery, solution design, technical scoping, estimation, proposals, and client presentations.
Requirements
- 8+ years of experience in marketing data, marketing analytics, data engineering, marketing operations, marketing technology, business intelligence, or a closely related discipline.
- Experience ideally within an agency, consulting, or complex client-service environment.
- Experience leading marketing data strategy and solution architecture across interconnected marketing and sales technology environments.
- Strong understanding of audience development, segmentation, personalization, campaign activation, measurement, attribution, reporting, and optimization.
- Experience designing or overseeing ETL/ELT processes, data transformations, automated workflows, APIs, system integrations, and data quality frameworks.
- Strong working knowledge of SQL and familiarity with Python and modern data transformation or automation approaches.
- Technical fluency sufficient to guide solutions and challenge architectural decisions.
- Deep expertise in web analytics and tag management, including GA4, GTM, and Adobe Analytics.
- Experience defining measurement frameworks, tagging and data layer architectures, event taxonomies, implementation standards, QA processes, and governance.
- Experience with Salesforce, HubSpot, Marketo, Salesforce Marketing Cloud, 6sense, Demandbase, cloud data warehouses, BI platforms, and data integration or automation tools.
- Strong understanding of data architecture, data modeling, governance, identity, integration patterns, and marketing data quality.
- Experience connecting campaign and customer data to KPIs, reporting, performance analysis, and business outcomes.
- Ability to translate complex technical concepts for technical and non-technical audiences.
- Strong client-facing communication and executive presentation skills.
- Ability to lead complex engagements from discovery and requirements gathering through solution design, implementation, and optimization.
- Experience managing and developing multidisciplinary data and analytics talent.
- Strong cross-functional leadership and collaboration skills.
- Experience identifying, scoping, and supporting new business and organic growth opportunities.
- Curiosity about AI, automation, modern data platforms, and advanced analytics.
- Must be eligible to work in the United States or Canada without visa sponsorship.
Benefits
- Flexible PTO
- Summer Fridays
- Paid parental leave up to 16 weeks for birthing parents
- Company closure from Christmas to New Year’s
- Comprehensive medical benefits
- Free premium access to the Calm app
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability coverage
- AD&D coverage
- Professional development fund ($500)
- Continuous learning programs
- Company-provided laptop and accessories
- Monthly Wi-Fi and cell stipend
- Exclusive discounts through Perkopolis
- Targeted training, skill-building workshops, and leadership guidance
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