Head of Marketing scaling a Canadian creator marketing platform from $12M to $100M ARR. Leading PLG, enterprise campaigns, brand, team, agencies, and AI - enabled marketing execution.
About the role
- Head of Marketing scaling AI-enabled demand generation, customer expansion, and revenue growth. Leading marketing strategy and teams for 360insights’ partner-ecosystem platform.
Responsibilities
- Own 360insights' market positioning, brand strategy, and category leadership
- Develop and lead an integrated marketing strategy aligned with growth objectives, revenue targets, and long-term company strategy
- Build and lead customer expansion and cross-sell programs, including account-based campaigns, scaled executive business reviews, and whitespace analysis
- Own marketing pipeline contribution, budget, and performance reporting, including channel ROI, multi-touch attribution, and PlanHat CRM reporting
- Assess the current marketing function and build a practical operating model with clear priorities, accountabilities, and expected business impact
- Partner with Sales, Business Development, Product, Product Marketing, Revenue Operations, and Customer Success to improve pipeline quality, conversion, win rate, and customer expansion
- Lead demand generation across events, content, paid media, SEO/AEO, website, analyst activity, field marketing, partner marketing, and account-based programs
- Clarify the ideal customer profile, buyer personas, value proposition, and messaging
- Use data, experimentation, and performance reporting to improve campaign effectiveness, budget allocation, and pipeline contribution
- Evaluate and implement AI-enabled tools, workflows, and automation
- Build, coach, and develop a high-performing, values-based marketing team
Requirements
- 10+ years of progressive B2B marketing leadership experience
- Ideally experience in SaaS, technology, channel, partner ecosystem, incentive management, or related enterprise environments
- Proven experience building marketing strategies supporting pipeline generation, revenue growth, customer expansion, and measurable business outcomes
- Strong understanding of enterprise B2B buying journeys, demand generation, ABM, content strategy, digital marketing, marketing operations, and sales alignment
- Ability to evaluate a marketing function, identify capability gaps, reshape priorities, and build practical performance-improvement roadmaps
- Demonstrated financial and commercial acumen
- Experience managing significant marketing investments, building business cases, measuring customer acquisition economics, and connecting marketing strategy to revenue growth, profitability, and enterprise value
- Comfort using AI-enabled marketing tools and automation for productivity, personalization, lead generation, content, and campaign execution
- Experience leading, developing, and motivating marketing teams, including strategic leaders and hands-on contributors
- Values-based, commercially minded leadership that builds trust, simplifies complexity, supports change, and drives measurable results
Benefits
- Learning and development programs
- Mentorship
- Support, tools, and opportunities for professional growth and success
- Equal opportunity regardless of race, religion, ethnicity, age, disability, sexual orientation, or gender identity
- Accommodations available throughout the hiring process upon request
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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