Senior Director leading global marketing, brand, and communications for Top Aces’ contracted military training services. Overseeing media relations, internal communications, and Government Relations advisors.
About the role
- Marketing Director leading Myo's clinic-growth marketing through paid acquisition, lifecycle retention, and launch strategy. Building the team, measurement systems, and AI-enabled workflows.
Responsibilities
- Set the strategic direction of Myo's marketing function
- Own paid media strategy, testing, creative briefs, channel structure, and performance across Canada and the US
- Test additional paid channels and creative formats such as TikTok and YouTube
- Set content strategy and creative direction across organic social, short-form video, and search, including AI search visibility
- Diagnose account performance, decide what to test next, and flag ineffective spend
- Lead the full marketing launch for each new clinic and improve the launch playbook
- Own lifecycle and retention strategy, including welcome, early retention, post-visit follow-up, and win-back programs
- Own the performance dashboard and monthly channel reporting, explaining performance changes and making recommendations
- Allocate the marketing budget across campaigns, channels, funnel stages, and investment types
- Set success criteria for tests, evaluate results, and reallocate budget
- Lead the marketing team by example and manage agencies, contractors, and vendors
- Embed AI into creative production, analysis, reporting, lifecycle, and prototyping workflows
- Build structures that enable creative work while protecting priority execution
- Develop the team's judgment and run the weekly operating rhythm
Requirements
- Hands-on, player-coach leadership experience
- Experience managing meaningful Meta and Google Ads budgets
- Ability to diagnose paid media performance issues and evaluate account health firsthand
- Ability to build and use AI workflows across marketing functions
- Experience shaping and building marketing teams at different stages of a business
- Strong investment judgment, including clean experimentation and skepticism of vanity metrics
- Ability to make an honest case for marketing spend, including brand work without clean attribution
- Strong opinions on what wins in social and search
- Ability to brief and critique creative at a high level
- Ability to build team capability rather than dependency
- Brand and category fluency; ability to protect premium positioning
- Experience across paid media, lifecycle, launch strategy, and brand
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