Marketing Director leading Myo's clinic - growth marketing through paid acquisition, lifecycle retention, and launch strategy. Building the team, measurement systems, and AI - enabled workflows.
About the role
- Senior Director leading global marketing, brand, and communications for Top Aces’ contracted military training services. Overseeing media relations, internal communications, and Government Relations advisors.
Responsibilities
- Develop and execute a global marketing strategy aligned with corporate priorities, growth objectives, and business development needs
- Lead brand positioning and ensure consistent use of approved brand standards
- Oversee marketing campaigns, presentations, digital content, videos, advertising, promotional materials, and customer-facing collateral
- Lead strategy for corporate events, trade shows, conferences, partnerships, and sponsorships
- Partner with Business Development and executive leadership on customer pursuits and strategic initiatives
- Develop and execute internal communications supporting employee engagement, culture, organizational alignment, and change initiatives
- Prepare executive messages, employee announcements, leadership updates, All Employee Calls, and communications for major corporate initiatives
- Develop and implement external communications strategy, corporate messaging, press releases, media statements, website content, social media, announcements, and executive communications
- Lead media relations and manage industry and business media relationships
- Support senior leaders with interviews, speeches, presentations, strategic messaging, and public-facing engagements
- Lead crisis communications planning and coordinate responses during business-critical situations
- Establish and oversee Government Relations priorities, advisors, mandates, budgets, reporting, stakeholder strategies, advocacy campaigns, and government-facing messaging
- Monitor government, defence, procurement, policy, and regulatory developments
- Assess advisor performance and manage external support contracts and budgets
- Lead, coach, and develop the marketing and communications team
- Manage departmental operating budget and external service providers
- Establish performance indicators and report on results, risks, priorities, and resource requirements
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, Political Science, or a related field
- Minimum of 10 years of progressively responsible experience in marketing and communications, including senior leadership accountability
- Demonstrated experience leading internal and external communications, brand strategy, media relations, and integrated marketing initiatives
- Proven experience leading and developing teams and managing cross-functional initiatives
- Experience managing external agencies, consultants, contracts, budgets, and performance expectations
- Experience overseeing Government Relations agencies, public affairs advisors, or stakeholder engagement programs is a strong asset
- Experience in defence, government-facing, or a highly regulated industry is considered an asset
- Strategic marketing and communications leadership
- Brand stewardship and reputation management
- Exceptional written, verbal, presentation, and executive communication skills
- Strong agency governance, contract management, and budget oversight capabilities
- Sound judgement and ability to navigate sensitive, complex, or high-profile matters
- Strong business acumen and ability to translate strategy into clear communication and marketing priorities
- Executive presence and ability to advise and influence senior leaders
- Effective people leadership, coaching, delegation, and prioritization
- Strong project management and ability to lead multiple initiatives in a fast-paced environment
- Bilingualism in English and French, with strong English writing skills, is preferred
- Domestic and international travel required
- Availability to support events, stakeholder engagements, or urgent communications outside regular business hours
- Eligibility to obtain required security clearances and Controlled Goods access may be required
- Controlled Goods Clearance and Level 2 Secret Clearance required
Benefits
- Opportunities for development and growth
- Multidisciplinary and multicultural collaboration at a local and global level
- A flexible schedule
- Attractive benefit plan
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