Senior marketing operations leader building EQ Bank’s operating model, technology enablement and governance. Leading multidisciplinary teams to scale marketing for Canada’s challenger bank.
About the role
- Head of Marketing leading AI-powered growth, revenue, and lifecycle marketing for Search Atlas’s agentic marketing platform. Building marketing agents and managing a lean, hands-on team.
Responsibilities
- Build AI agents and automations for ads, reporting, content and lifecycle marketing
- Name an owner for each agent or automation and track what it saves or earns
- Scale creative production with a lean, AI-augmented team
- Use Search Atlas's own platform as the first testing ground
- Own marketing strategy and set priorities across growth, paid, affiliate, lifecycle, web, content and product marketing
- Define marketing OKRs and report results to the CEO
- Own CAC, payback, trial volume and blended efficiency
- Work hands-on with campaigns, messaging and creative
- Turn founders' instincts into executable plans
- Maintain accurate measurement across GA4, HubSpot, Stripe and advertising platforms
- Lead the CRO program, including test backlog, priorities and results
- Collaborate with product and engineering to improve registration, onboarding and checkout
- Own lifecycle strategy and data accuracy between the app and HubSpot, including trial, win-back and upsell flows
- Help establish the narrative and vocabulary for the agentic marketing category
- Run original research, reports and thought leadership
- Maintain a consistent brand story across web, social, PR and other channels
- Set team priorities, hold people accountable and provide regular feedback
- Hire for open roles and make performance-related staffing decisions
Requirements
- 7+ years in marketing
- 3+ years leading a marketing team
- Built AI agents or automations that do real marketing work; must be ready to demonstrate this
- Accountable for pipeline and revenue targets
- Owned CAC and payback targets
- Run a CRO program
- Owned lifecycle marketing, including trial, win-back and upsell flows
- Hands-on with GA4, HubSpot and Stripe
- Managed marketers across more than one discipline
- Comfortable as a player coach: sets the strategy and does the work
- B2B SaaS experience
- Experience with paid social creative is nice to have
- Experience in marketing technology or agentic AI platforms is nice to have
- Experience defining or launching a new market category is nice to have
- Experience building an influencer or affiliate program is nice to have
Benefits
- 15 days PTO
- Christmas Day and New Year's Day paid off
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