CMO leading marketing, pipeline creation, and go - to - market strategy for Knak’s AI - powered campaign production platform. Building the marketing organization and establishing a new enterprise category.
EB
Senior Director, Marketing Enablement – Operations
Posted yesterday
About the role
- Senior marketing operations leader building EQ Bank’s operating model, technology enablement and governance. Leading multidisciplinary teams to scale marketing for Canada’s challenger bank.
Responsibilities
- Build, lead and develop a high-performing multidisciplinary team across marketing operations, automation, CRM/email operations and enablement
- Build organizational capabilities that improve planning, delivery, governance, technology adoption and operational effectiveness across marketing
- Establish priorities, goals and development plans aligned with enterprise objectives
- Foster innovation, accountability, collaboration and continuous improvement
- Design and lead the enterprise marketing operating model, including planning, intake, prioritization and workflow processes
- Establish consistent ways of working and drive continuous improvement to increase efficiency, visibility and speed to market
- Build scalable frameworks and standards supporting organizational growth
- Lead effective use of CRM and email automation platforms with Technology and platform owners
- Support platform enhancements, integrations and adoption
- Identify workflow automation opportunities and champion responsible AI enablement
- Lead the enterprise go-to-market framework and integrated marketing planning process
- Own the enterprise marketing calendar and align brand, product, channel and partner initiatives
- Coordinate resources, timelines and priorities to support strategic objectives and divisional OKRs
- Establish governance frameworks and lead compliance and approval processes with Legal and Compliance
- Ensure marketing activities comply with regulatory requirements, corporate policies, brand standards and responsible data and technology use
- Lead agency operating models, governance and performance management
- Manage external partners and marketing service providers
- Develop operational KPIs, dashboards and reporting frameworks
- Monitor marketing effectiveness, workflow performance and team capacity
- Provide insights and recommendations to improve operational efficiency and organizational performance
- Support budgeting, resource planning and investment prioritization
Requirements
- 10+ years of progressive leadership experience in marketing operations, business operations, marketing transformation, enablement or related functions
- Proven success building and scaling operating models within complex, matrixed organizations
- Experience leading enterprise-wide transformation, process improvement and organizational change initiatives
- Experience leading multidisciplinary teams across marketing operations, marketing technology, project delivery, automation or business enablement functions
- Demonstrated success attracting, developing and retaining high-performing technical and operational talent
- Strong understanding of integrated marketing, go-to-market execution and modern marketing practices
- Experience leading marketing operations teams that use CRM, email automation or other marketing platforms to deliver 360 campaigns and customer communications
- Financial services, regulated industry or risk-aware operating environment experience is an asset
Benefits
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up while you care for your little one
- Generous vacation policy and personal days
- Virtual events to connect with your fellow colleagues
- Professional development and comprehensive Career Development program
- Fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
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Degree requirement
No Education Requirement
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