Senior Director leading global downstream marketing for Venus Concept’s medical aesthetic technologies. Driving commercialization, demand generation, sales enablement, and market growth.
About the role
- Marketing director driving consumer visitation, revenue, and new experience launches for Pursuit’s Banff Jasper hospitality and attractions collection. Leading six marketing professionals across Alberta destinations.
Responsibilities
- Lead all marketing activity driving consumer-direct visitation and revenue across Banff, Jasper, Waterton and Golden businesses
- Report to the Senior Director of Revenue
- Partner with growth marketing, brand, digital and operations teams
- Translate business strategy into marketing action
- Own revenue targets for the Banff Jasper Collection
- Drive marketing strategy across all businesses and channels
- Contribute to the enterprise business plan
- Serve as the expert on guests, competitors and destinations
- Build and evolve guest journey maps
- Use customer, market and business insights to identify opportunities and shape priorities
- Oversee go-to-market and seasonal-readiness plans
- Own go-to-market strategy for new capital investments and launch new experiences in Banff, Jasper, Golden and Waterton
- Align local business needs with digital development
- Optimize marketing promotions based on real-time business performance and enterprise targets
- Lead, coach and develop a team of six marketing professionals
- Build accountability, collaboration and high performance
- Partner with operational and support-services leaders up to VP and C-suite level
- Grow relationships with destination marketing organizations and industry partners
- Collaborate with brand, digital, guest insights and communications teams
- Drive insight from marketing KPIs and align teams around continual optimization
- Establish and own the marketing budget
- Manage the budget throughout the year and reallocate spend to highest-return opportunities
- Support broader Pursuit marketing projects and initiatives as needed
Requirements
- Minimum 10 years of marketing experience
- Significant experience in hospitality, travel, attractions or a related experience-led industry
- Proven track record of tying marketing investment to revenue and commercial targets
- Ability to prioritize resources, optimize spend based on performance insights, and hold teams and partners accountable for measurable business results
- Experience owning and managing a substantial marketing budget
- Ability to synthesize complex performance data into clear, actionable strategy
- Experience leading a high-performing team, including coaching, developing and retaining people
- Ability to operate effectively within a complex, cross-functional organization and influence outcomes across multiple projects and brands
- Fluency with data-driven, digital-first marketing
- Proficiency with MS Office and the Adobe Creative Suite
- Experience with digital marketing and social media
- Valid passport
- Valid driver's license
- Some travel within Pursuit's geographies is required
- Excellent written and verbal communication skills
- Bachelor's degree in marketing, communications, resort management, tourism or business preferred
Benefits
- Free access to Pursuit attractions and 50% off for friends
- Discounts on hotel stays, dining, and retail
- Subsidized mental health and wellness resources
- Inclusive, global team environment
- Opportunities to collaborate with talented teams across departments
- Career experience beside seasoned professionals
- Adventure-oriented work environment
- Workplace diversity and equal employment opportunity
- Accommodation during the application or hiring process if needed
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
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