Head of Marketing scaling a Canadian creator marketing platform from $12M to $100M ARR. Leading PLG, enterprise campaigns, brand, team, agencies, and AI - enabled marketing execution.
About the role
- Marketing director leading brand, demand generation, and digital strategy for ASSA ABLOY’s access solutions business in Canada. Managing multi-brand growth, communications, agencies, and performance.
Responsibilities
- Develop and execute marketing strategies supporting business growth, customer acquisition, and market expansion
- Partner with senior leadership to align marketing initiatives with organizational objectives and revenue goals
- Lead brand strategy, positioning, messaging, and consistent brand representation across multiple brands and business units
- Drive demand generation, lead development, and customer engagement initiatives
- Collaborate with sales leadership on customer acquisition and retention strategies
- Oversee digital marketing, website strategy, content development, social media, and marketing automation
- Use customer insights and analytics to enhance engagement and marketing performance
- Lead corporate communications, trade shows, events, public relations, and thought leadership initiatives
- Manage external marketing agencies, vendors, and strategic partners
- Oversee marketing budgets, measure campaign effectiveness, and ensure return on investment
- Collaborate with executive leadership, sales, operations, and business leaders across the organization
Requirements
- Bachelor’s degree in marketing, Business, Communications, or a related field
- 8-10+ years of progressive marketing experience, including leadership responsibility
- Proven success developing and executing marketing strategies that drive growth and business results
- Experience managing multiple brands, business units, or product portfolios
- Strong knowledge of brand management, demand generation, digital marketing, and marketing analytics
- Experience in industrial, manufacturing, distribution, construction, or related B2B sectors is considered an asset
- Ability to work 4 days per week on-site in Oakville, Ontario
- Ability to travel approximately 20%–30% across Canadian regional branches
Benefits
- Regular feedback, training, and development opportunities
- Opportunities to grow roles locally, regionally, or internationally
- Diverse and inclusive teams
- Flexible day-to-day scheduling around the 4 days/week on-site arrangement
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