Head of Marketing scaling a Canadian creator marketing platform from $12M to $100M ARR. Leading PLG, enterprise campaigns, brand, team, agencies, and AI - enabled marketing execution.
About the role
- Head of Marketing scaling a Canadian creator marketing platform from $12M to $100M ARR. Leading PLG and enterprise marketing, brand, campaigns, team growth, and pipeline generation.
Responsibilities
- Own marketing strategy across PLG and enterprise sales, partnering with the VP of Growth and VP of Sales to drive pipeline
- Lead and develop a small team across paid media, product marketing, and social media; set goals, build systems, and manage day-to-day execution
- Maintain brand positioning consistency across social, paid media, product marketing, and the website
- Manage external agencies for positioning, PR, and content; set strategy, review work, and approve AEO, GEO, and blog content
- Build enterprise marketing from 0 to 1, including events, content, annual reports, and gated content campaigns that generate qualified sales pipeline
- Create high-converting offers and landing pages with AI tools and run them through LinkedIn and paid media
- Plan and lead campaigns, webinars, and content-led lead generation; own the marketing calendar and LinkedIn go-to-market
- Build and systematize email marketing using AI tooling and automation
- Execute hands-on copywriting, branding, storytelling, and messaging
- Track initiatives, report performance, and communicate results and impact
- Report directly to the CEO and manage agencies supporting the marketing function
Requirements
- 9+ years of marketing experience, including B2B SaaS
- A key, attributable role in a marketing org during a $10M to $100M scale-up
- Experience marketing for both enterprise and PLG or self-serve motions
- Proven people management experience with a player-coach style, ideally having led multiple marketing functions at once
- Hands-on skill in copywriting, offers, positioning, and storytelling; you do the work, not just brief it out
- Demonstrated familiarity with the creator economy and creator marketing, and a deep understanding of how attention works on modern social platforms
- A strong affinity for AI tooling and workflow optimization, with real-world examples
- Resourceful and results-driven: you get results without a blank check and can say what every initiative returned
- Experience with two-sided marketplaces (preferred)
- Founding marketer or first marketing hire experience at a venture-backed startup, ideally with an exit (preferred)
- Experience managing agencies for positioning, PR, SEO, AEO, or GEO (preferred)
- Hands-on experience with a modern go-to-market stack (preferred)
- Experience running LinkedIn offers and gated content for enterprise pipeline (preferred)
Benefits
- Annual Reviews: Yearly performance and compensation reviews, with opportunities for raises
- Paid Time Off: 3 weeks of vacation annually
- Paid Holidays
- Paid Sick Leave
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