Head of Marketing scaling a Canadian creator marketing platform from $12M to $100M ARR. Leading PLG, enterprise campaigns, brand, team, agencies, and AI - enabled marketing execution.
About the role
- Director of Marketing building demand generation and marketing operations for Opensend’s ecommerce identity platform. Owning pipeline, campaigns, systems, data, and a growing marketing team.
Responsibilities
- Own the demand plan, including pipeline targets, channel mix, program calendar and budget
- Run campaigns across paid, email, webinars, events, account-based programs and SEO
- Own marketing operations, including automation, lead scoring, routing, attribution and reporting
- Lead go-to-market campaigns for new verticals and products
- Develop customer marketing programs that drive cross-sell and retention
- Manage co-marketing with agency and technology partners
- Lead a small, growing team and the contractors and agencies supporting it
- Work closely with Sales, Partnerships, Revenue Operations and Product Marketing
- Take on a growing share of marketing leadership as the fractional VP of Marketing hands off
- Build campaign measurement to determine whether programs should be scaled
Requirements
- Ten or more years in B2B marketing, including five or more in demand generation at a SaaS company
- Ownership of a marketing-sourced pipeline number and the budget behind it
- Hands-on experience with HubSpot, Marketo or similar, including scoring, routing and attribution
- Experience managing people and contractors
- Ability to demonstrate which programs produced revenue
- Experience marketing to marketers
- Marketing martech, data or identity products to ecommerce and DTC brands is advantageous
- Partner or ecosystem-led demand, such as in the Shopify or Klaviyo ecosystems, is advantageous
- Experience launching into a new vertical is advantageous
- Experience taking over a function from a fractional or interim leader is advantageous
- Must be a resident of Canada or United States
Benefits
- Equity and benefits follow the approved offer framework
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