Head of Marketing scaling a Canadian creator marketing platform from $12M to $100M ARR. Leading PLG and enterprise marketing, brand, campaigns, team growth, and pipeline generation.
About the role
- Head of Marketing scaling a Canadian creator marketing platform from $12M to $100M ARR. Leading PLG, enterprise campaigns, brand, team, agencies, and AI-enabled marketing execution.
Responsibilities
- Own marketing strategy across PLG and enterprise sales, partnering with the VP of Growth and VP of Sales to drive pipeline
- Lead and develop a small team across paid media, product marketing, and social media; set goals, build systems, and manage day-to-day execution
- Keep every channel true to the brand positioning across social, paid media, product marketing, and the website
- Manage external agencies for positioning, PR, and content; set strategy, review work, and approve AEO, GEO, and blog content
- Build enterprise marketing from 0 to 1, including events, content, annual reports, and gated content campaigns that generate qualified pipeline
- Create high-converting offers and landing pages with AI tools and run them through LinkedIn and paid media
- Plan and lead campaigns, webinars, and content-led lead generation; own the marketing calendar and LinkedIn go-to-market
- Build and systematize an email marketing motion using AI tooling and automation
- Execute hands-on copywriting, branding, storytelling, and messaging
- Track initiatives, report performance, and communicate results and impact
Requirements
- 4 to 7 years of marketing or growth experience at a SaaS, marketplace, or consumer tech company
- A key role on the marketing or growth team of a fast-growing startup or scale-up, ideally one between $10M and $100M in revenue, with results you can clearly point to
- Experience leading or mentoring others (direct reports, freelancers, or agencies) and readiness to manage a small team
- Hands-on skill in copywriting, offers, positioning, and storytelling, with examples of campaigns you built and launched yourself
- A deep, current understanding of the creator economy, social platforms, and how attention works on modern channels
- Experience with PLG or self-serve acquisition, and interest in learning enterprise marketing
- A strong interest in AI tools and workflow optimization, with real examples of how you use them
- Resourceful and data-driven: you can show the results of each initiative you ran
- Experience with two-sided marketplaces (preferred)
- Founding marketer or first marketing hire experience at a venture-backed startup, ideally with an exit (preferred)
- Experience managing agencies for positioning, PR, SEO, AEO, or GEO (preferred)
- Hands-on experience with a modern go-to-market stack (preferred)
- Experience running LinkedIn offers and gated content for enterprise pipeline (preferred)
Benefits
- Annual Reviews: Yearly performance and compensation reviews, with opportunities for raises
- Paid Time Off: 3 weeks of vacation annually
- Paid Holidays
- Paid Sick Leave
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