Senior Director leading global downstream marketing for Venus Concept’s medical aesthetic technologies. Driving commercialization, demand generation, sales enablement, and market growth.
About the role
- Head of Marketing scaling PERGOLUX’s Scandinavian-inspired pergola and outdoor-living e-commerce business in the US market. Leading performance marketing, media investment, measurement, and the local team.
Responsibilities
- Own and execute the end-to-end performance marketing strategy for the US market.
- Drive optimal media mix allocation, revenue growth, and contribution margin across the customer journey.
- Lead and develop the local marketing team, including Content and Influencer Marketing.
- Work closely with global Affiliates, Email/CRM, and Google/Meta specialists.
- Own diversified media strategy across Meta, Google, Connected TV, upper-funnel media, strategic partnerships, and emerging channels.
- Establish measurement and attribution practices across CAC, MER/ROAS, incrementality, LTV, conversion, and contribution margin.
- Optimize 2–3+ month customer journeys across acquisition, nurturing, conversion, and retention.
- Partner with Creative and Brand teams on data-driven performance creative and full-funnel optimization.
- Collaborate with the Country Manager and Global Leadership on forecasting, planning, market growth, budget allocation, and agency and technology partnerships.
Requirements
- 8+ years of performance/growth marketing leadership experience scaling DTC or e-commerce businesses in the US market.
- Proven experience driving growth across high-AOV, high-consideration consumer journeys of 2–3+ months.
- Proven track record of directly managing $5M+ annual performance marketing budgets.
- Clear ownership of revenue, MER/ROAS, CAC, and contribution margin targets.
- Deep operational expertise across Meta and Google paid acquisition channels.
- Strong knowledge of lifecycle marketing, including Email/CRM and Affiliates.
- Experience with Connected TV, upper-funnel media, and/or strategic partnerships.
- Strong command of data analytics, incrementality testing, multi-touch attribution, forecasting, CRO, and cohort-based LTV analysis.
- Strong commercial and financial acumen, including translating marketing performance into revenue, profitability, and P&L decisions.
- Ability to build, manage, and mentor internal teams and manage external agency partners.
- Strategic, hands-on, egoless leadership style aligned with PERGOLUX’s values.
- Nice to have: experience with high-ticket or aspirational consumer products.
- Nice to have: experience scaling a European or international brand in the US or North American market.
- Nice to have: major product launches and go-to-market strategies.
- Nice to have: Connected TV, strategic partnerships, influencer marketing, SEO/content, and upper-funnel growth channels.
- Nice to have: visual and UGC content strategies.
- Nice to have: GA4, Looker/Tableau, SQL, CDPs, advanced attribution platforms, and AI/LLM tools.
- Nice to have: managing specialist US media-buying, creative, PR, or marketing agencies.
- Must be legally entitled to work in Canada without sponsorship.
Benefits
- Comprehensive health insurance coverage.
- Retirement plan options.
- Paid vacation and sick days.
- An international, collaborative work environment that values creativity and innovation.
- Professional growth opportunities in a rapidly scaling e-commerce company.
- Team culture & events including team-building activities, seasonal celebrations, and after-work gatherings.
- Employee discounts on all PERGOLUX products.
- Comfortable workspace with complimentary snacks and beverages.
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