CMO leading marketing, pipeline creation, and go-to-market strategy for Knak’s AI-powered campaign production platform. Building the marketing organization and establishing a new enterprise category.
Responsibilities
Own Knak’s marketing strategy and execution end to end
Build and scale a marketing organization for Knak’s next stage of growth
Lead pipeline creation and demand generation with accountability for pipeline and revenue
Develop and experiment with enterprise demand generation across digital, field and events, partners, and other channels
Shape company-level go-to-market strategy with Sales, Product, Customer, and product marketing leadership
Build Knak’s brand and develop creative, resourceful ways to increase awareness
Operate effectively through ambiguity and rapid change
Work across strategic and tactical priorities, including company strategy, positioning, executive communication, campaigns, launches, product details, and funnel performance
Build and lead a high-performing marketing team, recruit strong talent, and raise the performance bar
Help establish Agentic Marketing Production as an important new category for enterprise marketers
Requirements
Proven B2B SaaS marketing leader who has helped scale a company through a meaningful high-growth stage, ideally from roughly $20M toward $100M+ ARR
Deep, hands-on experience building enterprise demand generation across digital, field/events, partners and other channels
Clear accountability for pipeline and revenue
Ability to move quickly, experiment, make decisions with imperfect information and operate without everything being predefined
Ability to work from company strategy, positioning and executive communication through product details, campaigns, launches and funnel performance
Strong talent leadership, including recruiting A players, raising the performance bar and making difficult people decisions when necessary
Strong brand and creative judgment
Resourcefulness to find unconventional ways to win without relying on massive budgets
Benefits
Competitive salaries
Equity in the company
Great benefits
Paid vacation
Life leave days
Team lunches and off-sites
Commitment to career growth
Rewarding work environment
Inclusive, barrier-free working environment
Accommodation for the interview process
AI screening and video interviews transcribed with AI, with humans at the core of decision making
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